Don Hutson | America's Foremost Authority on Selling Value, Author of The One Minute Negotiator

Don Hutson

America's Foremost Authority on Selling Value, Author of The One Minute Negotiator

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Memphis, TN, US

Don Hutson
Biography

Don Hutson has spent his career at the intersection of persuasion, performance, and progress. A legend in the professional speaking world, Don is a past President of the National Speakers Association and a proud member of the CPAE Speaker Hall of Fame. He co-authored the #1 New York Times bestseller The One Minute Entrepreneur alongside Ken Blanchard, The One Minute Negotiator with George Lucas, and is widely regarded as one of the world’s foremost experts in Value-based Selling and Negotiations.

But Don isn’t just a voice from the podium — he’s a leader in the trenches.

Over the past five years, Don co-founded and quietly built a high-impact software company, applying his decades of business insight to solve real-world problems through AI innovation and technology. This next chapter in his career reflects what many only talk about: reinvention, relevance, and real results.

Whether he's delivering a keynote, mentoring executives, or leading product strategy in the boardroom, Don brings clarity, confidence, and conviction to every stage of growth.

Why Don? …  Because few can blend timeless sales wisdom with tech-age execution. He's been where your audience is going. And because when Don speaks, people don’t just listen — they act.

Don Hutson
Featured Videos

Current: 2025 Sizzle Reel

Time 04:46

More Videos From Don Hutson

2025 Sizzle Reel
Time 04:46
Differentiation
Time 08:44
Image, Brand & Reputation
Time 09:29
Client Customization
Time 04:10

Don Hutson
Featured Keynote Programs

Selling Value

• Tactics for building immediate Trust and Rapport
• How to be Outstanding! The 7 Keys to differentiation to BLAST by your competitors
• Re-margin your Profit Zone: Build Value-rather than cut price!
• Do you have what it takes? Attributes of consistent high performers
• Learn the latest skills of Needs-Analysis and the development of targeted solutions to get the YES!

How to Negotiate to Preserve Margin & Get Your Price

• Succeeding in a life filled with Negotiations
• The rampant disease of "Negotiaphobia" and the 3-Step E-A-S-Y Process to Treat it
• The Four Viable Negotiation Strategies -when and how to use each
• The Tactic of Compromise and how to deal with it

The One Minute Entrepreneur

• The "Five P's" for Solid Results (Principles, Passion, Profit, People, Priorities)
• How Differentiation helps you be their best choice
• Today’s Keys to Success in Business
• The Attributes of Entrepreneurial Leaders
• How to Turn Success Into Significance

Twenty-first Century Leadership

• Creating a break-through high performance team
• 5 Powerful Leadership Strategies that Work
• Coaching – focused Intensity for Outstanding Results
• The Secrets of Exceptional Managers : Managing Different People Differently
• Leadership Style: Earning Loyalty from your Producers

Don Hutson
Featured Reviews

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