Brittany Hodak | Teaching Brands To Turn Their Customers Into Superfans

Brittany Hodak

Teaching Brands To Turn Their Customers Into Superfans

Brittany Hodak
Biography

Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans.

An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations, just to name a few. 

She is a Guinness World Record Holder who's been named to Advertising Age’s 40 Under 40 list, Inc.’s 30 Under 30 list, and Billboard’s 30 Under 30 list. She was awarded the distinction of Most Disruptive Marketing Entrepreneur at the Empact Awards at the United Nations.

Brittany has published more than 350 thought-leadership articles for a variety of national media, including regular columns for Forbes, Adweek, and Success. She has been featured on shows for ABC, CBS, FOX, NBC, CNBC, Bloomberg, Fox News, and more.

Brittany is the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Luke Bryan, Katy Perry, the Boston Red Sox, and many more. In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank at a valuation of more than $4 million.

She is a summa cum laude graduate with a B.A. in communications from the University of Central Arkansas, and she holds an M.S. in marketing from CUNY Baruch’s Zicklin School of Business.
 
She has been studying, researching, and writing about the phenomenon of fandom for nearly two decades … and even longer, if you count her years as a radio-station mascot, which she considers the “front lines” of fandom research!

Brittany Hodak
Featured Video

Current: Speaking Reel

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Brittany Hodak
Featured Keynote Programs

Creating Superfans
How to Turn Customers Into Lifelong Advocates

We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote shows why every member of a team is in the Experience Department and offers a memorable, proven five-step framework to attract — and keep! — superfan customers.

Audience Takeaways:

  • Why the best marketing on the planet doesn’t cost anything
  • How to consistently elevate ordinary customer moments into extraordinary ones
  • Why superfans are the key to thriving businesses now and in the future

The Future of Customer Experience
How AI Is (And Isn’t) Transforming CX

It’s not a matter of if your customers’ expectations will demand more generative AI solutions for CX, but when and how. In this interactive and eye-opening keynote packed with case studies and hyper-actionable tips, Brittany sheds light on how AI will (and won’t) fundamentally transform customer, employee, and executive experience.

Audience Takeaways:

  • How to use AI to enable hyper-personalized interactions for their customers immediately
  • Which tasks they should never perform again without AI, period
  • How to use AI to better predict customer and employee needs and behaviors

From Commodity to Category of One
How to Immediately Boost Your Reputation, Referrals, and Revenue

Why should your prospects choose your choice over every other available option? If you can’t answer that question clearly and confidently, prospective customers definitely won’t be able to. Brittany talks closing deals with Walmart, Disney, Dolly Parton, and many more to help sales professionals answer a potentially-billion-dollar question: Why do you deserve superfans?

Audience Takeaways:

  • Why the most effective sales tool in human history has worked for millennia
  • How to make commodity factors like pricing and timing much less relevant to customers
  • What to change today to immediately improve sales performance

Brittany Hodak
Featured Book

Creating Superfans: How To Turn Your Customers Into Enthusiastic Advocatesby Brittany Hodak

Creating Superfans: How To Turn Your Customers Into Enthusiastic Advocates

by Brittany Hodak

Brittany Hodak
Featured Reviews

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