Ivan Wanis Ruiz

Ideas without tactics are useless! That's why I wrote this book.

The main reason I wrote this book is that all the other books on public speaking and communication that are out there don't give you any physical tactics you can practice. They try to teach you how to be a motivational speaker or are really just self-help books wrapped up in the idea of effective communication. They all say things like:

• “…connect with your audience…”
  
  “…speak with passion…”
  
  “…get your idea across simply…”
  
  “…tell a story to personalize it…”
  
  “…face your fear…”

But they never tell you how!!! They never give you practical tactics or physical tactics to practice so you can actually achieve these goals. At best you'll get some personal anecdote that probably doesn't apply to your day-to-day.

Guess what, everyone? 99 out of 100 times you're not giving a TED Talk or an impassioned keynote. You're giving a regional market report, or a training session, or you're in a sales meeting, giving an account update. What does any of that have to do with something like finding your passion? The answer is nothing, and that is why it is just an idea. Something you read, agree with and then move on from without any actual improvement in your communication.

That's why I wrote this book. No fluff, no long-winded explanations, no self-help. Just practical advice that you can start applying right away. Physical tactics that you can start using immediately to communicate confidence. Literal sentences you can complete to help you get your ideas across simply and much more effectively.

Here's what I can promise you in this book:

• Ideas based on science and research, using neuroscience, poker analysis, police interrogation techniques, evolutionary biology, as well as improv, stand-up comedy and acting.

• Practical examples from a variety of professional fields. You will see case studies from teaching, corporate sales, fitness classes, nursing and much more.

• Beyond examples, I will give you actual exercises that you can practice and physical tactics that you can use to create new muscle memory in both how you speak and how you look when speaking.

By reading this book you're not just learning from me. You're learning from professional wrestlers, poker players, police interrogators and neuroscientists. In other words you're learning from people who actually communicate effectively in their day-to-day lives.

I have taught over a 100,000 people my techniques and helped them all to be better communicators.

I believe that being an effective communicator, being charismatic, being an impactful speaker is just a series of physical actions you can learn in the same way you learn how to kick a ball: through physical practice and repetition. How do I know? Because that's exactly how I did it. I didn't start off being an awesome speaker. I learned it, and so can you. I want to change the world! I want people to look forward to meetings and speeches. I want people to leave a presentation actually having learned something. I want to END BORING.

You want to join me?