Sam Richter

It's amazing that in today's information world, the key metric that many organizations still use to judge sales activity is the number of calls made. Sure, you can open up the phone book or purchase a lead list and start with "A" and end with "Z" and mathematically, someone will buy. Or, you can leverage Sales Intelligence to locate the right prospects, at the right time, with the right message and dramatically decrease close times, and increase margins. In this dynamic program, you will discover…

How to generate opportunities using sales trigger events and powerful introductions, so you're calling on the prospects who most likely need your product or solution, right now.

How to use search engines, social media, and the Invisible Web as powerful sales and competitive "intelligence agents," ensuring you align your value proposition to what prospects care about.

How to leverage information to make a great impression, ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.

How information truly is power, allowing you to get past gate keepers, clearly differentiate from the competition, negotiate on value instead of price, and bottom line: win more business.
This new way of thinking, will completely change the way you find and call on new opportunities. And it's proven to work in any economic environment. This high energy, motivating, jaw-dropping, incredibly high content presentation delivers practical, proven strategies and tactics organizations can immediately implement to dramatically improve sales performance.

Digital Reputation Management in an "Everything You Do Is Posted Online" World

In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER! In "Don't Steal the Cheesecake" you will learn...

- What is a "personal brand," why you already have one, how to enhance it, and how your personal brand can dramatically impact your company's brand and reputation.
- The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a "YouTube Sensation."
- What a company can, and cannot, do as it relates to what an employee posts on his/her personal social networks, and how to monitor, work with, and train staff to communicate in a digital world.
- Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find.

This thought provoking, super entertaining, and somewhat scary program will provide you very practical ideas you can immediately implement to improve your brand, stay out of trouble, and craft/manage your digital reputation.

Search Secrets to Find More Leads, Provide More Value, Build Strong Relationships, and Make More Money

In today’s commoditized world, business is all about relationships and providing relevant value. When you know more about your prospects and clients, you're better able to relate on a personal level, generate meaningful rapport, ask challenging questions, identify new leads, and generate powerful referrals. Most important, studies show that when you practice Sales Intelligence, you'll win two times more business. In this dynamic presentation, you will discover...

-How to find information in ways that you never thought possible including existing lead lists, inside information on companies and industries, and personal information on prospects and clients.
-How to use social media as a powerful sales and competitive "intelligence agent," and how to access the "Invisible Web" to find information that most think is not available online.
-How to leverage information to ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.
​-How to leverage information to make a great first impression, provide relevant value, stay in touch with in meaningful ways, and generate genuine mutually beneficial relationships.

This high energy, motivating, incredibly high content presentation is the perfect complement to any existing sales training and process. Learn the "how to" when it comes to finding information that you can use to engage with prospects and clients in ways that are relevant to what they care about.