Elizabeth Dixon | Customer Experience Champion, Keynote Speaker, Consultant and Author of The Power of Customer Experience

Elizabeth Dixon

Customer Experience Champion, Keynote Speaker, Consultant and Author of The Power of Customer Experience

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Travels From
Atlanta, GA

Elizabeth Dixon
Biography

Elizabeth Dixon is an entrepreneur, business leader, author, and keynote speaker who helps leaders find clarity, take action, and make the daunting doable. She is the founder of Possibility Co., a firm that helps organizations turn purpose and customer experience into a business advantage. 

With two decades of leadership experience at the Chick-fil-A Support Center and work alongside renowned brands including Southwest Airlines, The Ritz-Carlton, Zappos, and Wegmans, Elizabeth brings deep expertise in purpose, customer experience, culture, and leadership development.

Elizabeth also developed and served as CEO of the Trilith Foundation, a nonprofit focused on inspiring human flourishing. She is the author of The Power of Customer Experience, The Strength of Purpose, and The Advantage of Purpose, a Fellow at Baylor University, and the founder of Slumber Sleepwear.

Whether speaking from the stage or partnering with leadership teams, Elizabeth helps people and organizations see what’s possible and turn that possibility into meaningful action.

Her greatest joy is her family. She is a wife and mom whose faith guides her purpose and passion.

Elizabeth Dixon
Featured Videos

Current: What Purpose Can Do For You

Time 01:18

More Videos From Elizabeth Dixon

What Purpose Can Do For You
Time 01:18
How to Create Culture
Time 00:59
How to Compete on Customer Experience
Time 01:26
How to Not Become Irrelevant in Your Industry
Time 02:06

Elizabeth Dixon
Featured Keynote Programs

The Drivers of Human Performance
The Data-Driven Shift Every Leader Needs to Make

Most teams aren’t burned out from too much work, they’re worn down from too little meaning. The Global Flourishing Study reveals that true thriving goes beyond engagement or job satisfaction. It’s about purpose, connection, character, and hope.

And here’s the catch: most workplaces aren’t built to support it.

In this practical and research-backed talk, Elizabeth Dixon unpacks what flourishing really means, why it matters more than ever, and what gets in the way. You’ll walk away with key insights and simple shifts any leader can make to help their people feel better, lead better, and live better, on and off the clock.

Because when your people flourish, your business does too.
 

How Great Brands Deliver What Customers Love

Growth shouldn’t cost you the human touch that made you successful. Elizabeth shows your team how to scale without losing what customers love, moving from an average customer experience to one that is intentionally exceptional. She walks your team through The Experience Engine, a proven three-part framework to Discover, Design, and Deliver exceptional moments for your customers. 

Attendee Takeaways:
* See the hidden gaps between what your organization intends and what customers actually experience every day.
* Learn practical ways to eliminate friction, ask better operational questions, and streamline processes.
* Leave ready to own every customer touchpoint, knowing loyalty is built when the what (your product) and the how (your experience) are both excellent.

Average happens by default. Exceptional happens by design.

Mindset Changes Everything

Under pressure, change, or frustration, most of us react in ways we wish we could take back. Elizabeth shows how the stories we tell ourselves shape the choices we make and the experiences we create for others. With humor, relatable stories, audience interaction, and practical tools, she introduces a simple framework: See the Story, Shift the Mindset, Shape the Experience. Audiences learn to spot the thinking beneath their reactions, choose a more productive mindset, and respond with intention when it matters most.

Attendee Takeaways: 
* Understand how internal stories shape behavior, relationships, and the experience others have with us.
* Practice tools that interrupt automatic reactions and make room for a more intentional response.
* Focus on what they can control and respond well under pressure, creating better experiences for themselves, their teams, and their customers.

Before we can create a better customer experience, we have to choose a better mindset.

The Culture Gap

How Leaders Turn Intention Into Experience

Every organization has a culture. The question is whether it is the one you intended to create.

Leaders can care deeply about their people, customers, and mission and still be frustrated by behaviors and experiences they never meant to reinforce. Culture is shaped less by what leaders say they value and more by what they model, create, and allow every day.

Through relatable stories, practical examples, and a memorable three-part framework, Elizabeth helps leaders see the signals their behavior sends, the environments their systems create, and the standards their responses reinforce, then move from culture by default to culture by design.

Attendee Takeaways: 
* See how leadership behavior, systems, and everyday decisions shape culture.
* Evaluate what they are modeling, creating, and allowing across the organization.
* Build a culture where people know what matters, understand what is expected, and are equipped to thrive.

Exceptional culture happens by design. It’s time to design yours.

Elizabeth Dixon
Featured Books

The Power of Customer Experience: 5 Elements To Make An Impactby Elizabeth Dixon

The Power of Customer Experience: 5 Elements To Make An Impact

by Elizabeth Dixon

Who doesn't want to make an impact? We all long to be a part of something bigger, something greater, something meaningful in this life. And whether you're the boss calling the shots, the employee making it happen, or the intern just starting out in your field, I believe you're uniquely positioned right where you are to make an impact in the place you spend so much of your time: your job! This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

The Strength of Purpose: A Guide to Knowing And Living Your Reason For Beingby Elizabeth Dixon

The Strength of Purpose: A Guide to Knowing And Living Your Reason For Being

by Elizabeth Dixon

What is my purpose?

It's a question we've all likely asked!

When we're spinning on the hamster wheel of life and managing the busyness of our calendars.
When we're stuck in the grind of hustle culture wondering if any of it really matters at the end of the day.
When we're overwhelmed with life's twists, turns, changes, and shake ups.
When we’re simply looking for a sense of meaning.

The truth is the question of purpose looms large for most of us. We wonder why we're here, why we exist, what we're called to do with our one big and bold life. Rather than stay spinning and stuck, what if there was a better way? A way to move through any and all seasons of life with a strong foundation? A way to live with a clear sense of purpose to propel us forward?

This book is designed to help you do just that! Throughout, you'll learn the common barriers to discovering purpose, what you can do to overcome them, and ultimately how to align your unique purpose with every part of your life.

This is your guide to knowing your personal sense of purpose and living it in any stage or season of your life.

The Advantage of Purposeby Elizabeth Dixon

The Advantage of Purpose

by Elizabeth Dixon

PURPOSE IS MORE THAN A STATEMENT

It is an advantage.

In a world of constant pressure, change, and competition, purpose gives organizations an advantage.

In The Advantage of Purpose, Elizabeth Dixon reveals how purpose strengthens decision-making, unifies teams, builds resilience, and helps organizations create meaningful and lasting impact.

Through practical frameworks, compelling stories, and real-world examples, readers will learn how to move purpose from aspiration to action.

Leaders will learn how to:

DEFINE
* Distinguish purpose from mission, vision, values, and goals.
* Discover an authentic and enduring organizational purpose.

ALIGN
* Use purpose to create clarity and guide decisions.
* Connect people and their everyday work to what matters most.
* Apply a practical approach for aligning any important organizational priority.

SUSTAIN
Embed what matters into leadership, systems, and everyday behaviors.
Reinforce priorities so they become part of how the organization operates-not simply what it says.

Elizabeth Dixon
Featured Reviews

Frequently Asked Questions

Quick answers to some of the most common questions about booking Elizabeth Dixon for your event.

How do I book Elizabeth Dixon for my event?

Booking Elizabeth Dixon with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How much does it cost to book Elizabeth Dixon?

Available on request. Send us your date and budget and an agent will confirm.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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