Carlos Gil
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Current: The End of Marketing

Time 34:01

More Videos From Carlos Gil

The End of Marketing
Time 34:01
Digital Summit Keynote: Social Media Marketing in 2019
Time 29:26
Social Media for Real Estate Agents
Time 17:07
The ROI of Marketing in 2018
Time 57:17

How To Hack Facebook’s New Algorithm Changes

Facebook’s latest algorithm changes have sparked concern for brand and Facebook page managers-many of whom fear that their organic reach will plummet thanks to a new prioritization of interactions with family and friends. While marketers today blame their woes including depressed organic reach and engagement on Facebook itself (“It’s Mark Zuckerberg’s fault!”) the fact remains that Facebook is one of the most powerful marketing tools on the planet – more than Google. In this master class, you will get a detailed look into the new updates, discover how to leverage Facebook’s suite of tools & features, and learn proactive steps you can immediately take to reclaim organic reach. We will also do live Facebook page audits as a group, and you will walk away with a checklist that you can implement immediately back at the office.

The End of Marketing
Humanizing Your Brand in the Age of Social Media and AI

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture. Businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this presentation will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, learn from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

The End of Marketing emphasizes that no matter how easy it is to reach potential customers, the critical relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

What Marketers Can Learn About Social Media from DJ Khaled And Drake

Between DJ Khaled, Kylie Jenner, and Jake Paul, today’s most prominent brands on social media are not Walmart or Nike but instead people also known as “creators.” As traditional brands continue to experience depressed organic reach and plummeting engagement, marketers are scrambling for answers on how to stay relevant. In this session, you’ll get an entertaining yet detailed look into the state of social media and proactive steps you can immediately use to not only survive but thrive on Facebook now and beyond.

Social Media for Real Estate Agents

To succeed as a realtor, you need to stand out. With a solid understanding of social media in your tool kit, you can craft a winning personal brand that helps you generate more leads and, ultimately, sell more homes. In this course, learn the tried-and-true methods for using Facebook, LinkedIn, Twitter, Instagram, and other top social media platforms to drive clicks to your listings and connect with consumers in your target demographic. Instructor Carlos Gil details how to build your brand online, shares social selling techniques, and offers tips for creating compelling content that keeps customers engaged and encourages referrals. Plus, learn best practices for creating Facebook ads, how to leverage LinkedIn Groups, how to set up a messenger bot to automate lead generation and more.

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