Carlos Gil

Social media is not a turnkey solution for solving your organization's marketing woes. As algorithms evolve and platforms become saturated, it’s harder than ever to rise above the digital noise. If your organization has hit a brick wall and is seeing a decline in organic reach and overall engagement, it might be time to put the control back in the hands of your greatest asset – your employees. While 33% of buyers claim that they trust brands, 90% of customers trust recommendations from people they know (source: Nielsen) which is why employee advocacy should be a priority for your organization if it isn’t already. Join Carlos Gil, former Sr. Social Media Manager at LinkedIn, for an informative webinar that will teach you how to turn your employees into brand advocates. In previous roles, Carlos has been responsible for leading employee advocacy rollouts at Winn-Dixie, Save-A-Lot, and BMC Software. Also, his agency Gil Media Co. most recently led the employee advocacy launch for Western Union.

Beware of the shiny objects—the latest and greatest technology toys that are “guaranteed” to excite employees into a frenzy. It’s a trap—because the internal communications landscape is littered with cutting-edge and hot tech tools that didn’t work. The reason: There was never a plan for using these tools for sales & marketing in the first place. That’s what’s this workshop is all about: showing you how to draw up a content strategy for all of this cool “stuff.” Through short lectures and group activities, you’ll learn how to build a plan for creating an employee advocacy plan, along with company apps and social media channels that will communicate key messages, so they get read and acted upon by employees. When this happens, this stuff indeed becomes cool.

Social media is a powerful 24/7 engine where your customers, leads and competitors’ customers are always engaging with content. Are you doing enough to truly connect with these individuals, especially on nights and weekends when customers tune-in but brands tend to tune out? Whether you’re drowning in inbound inquiries, struggling to create content that works or don’t have enough in-house resources to manage your social media strategy as effectively as you’d like, discover how to rise above the digital noise. Led by Carlos Gil, a former marketing executive at LinkedIn who’s also led social for big brands such as Winn-Dixie and BMC Software, discover what steps you should immediately take to go from being reactive to proactive on social media.

Today’s digital-savvy consumer does not want to be sold; they want to be engaged which is why what you post (i.e., a video, photo, or text) should be the focal point of your social media strategy versus how many times per day, where, or when. While digital attention spans are incredibly low, (example: the average consumer sees less than 3-seconds of any video in their newsfeed), brands must find creative ways to stand out in a noisy digital sea. Join Carlos Gil, former Sr. Social Media Manager at LinkedIn, for an informative webinar that will teach you how to create content that converts. In previous roles, Carlos has been responsible for leading employee advocacy rollouts at Winn-Dixie, Save-A-Lot, and BMC Software.