The best speaker we've ever hired. Andy can single-handedly make an event. He's one of the most provocative & entertaining speakers you will ever come across. Your audience will love him & the results of your satisfaction surveys will never look so good.
Andy Sernovitz
Word of Mouth Marketing: How Smart Companies Get People Talking
Featured Topics
Fee Range
$25,000
Andy Sernovitz
Biography
Andy Sernovitz teaches word of mouth marketing.
He’s the New York Times best-selling author of Word of Mouth Marketing: How Smart Companies Get People Talking, which teaches you how to rally fans for your business, your art, or your cause.
He’s a founder of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. Why? Because companies that understand this stuff are more open, transparent, honest, and kind. It’s about one big idea: Companies that make people happy are more successful.
Andy is a social-impact entrepreneur, advisor, and investor obsessed with helping mission-driven leaders rally support with remarkable brand stories, word of mouth, and fan communities.
Why? Because organizations that earn the respect and recommendation of their customers are more open, honest, and kind. Because companies that make people happy are more successful.
Community: Andy builds organizations to help people help each other. He created pioneering peer-to-peer communities for mission-driven leaders (in corporate social responsibility, DEI, talent, and healthcare) and cutting-edge tech (in social media, ecommerce, online marketing, word of mouth, and data science).
Word of Mouth Marketing: He wrote the best-selling book Word of Mouth Marketing: How Smart Companies Get People Talking to help you tell the story of your business, art, or cause.
Brand Strategy: He has advised 100+ companies on creating remarkable cultures, messages, and stories.
He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton. (And he’s a rabid purist on the topic of marketing ethics.)
Andy Sernovitz
Featured Keynote Programs
Word of Mouth Marketing in 5 Simple Steps
You want more people to talk about you — but how do you create a word of mouth marketing campaign? In this popular talk, you’ll learn how to energize your fans and generate positive word of mouth about your brand.
We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It’s common-sense stuff that you can use the next day without a big budget. You’ll learn how to:
* Find the right people to talk about you (influencers and evangelists)
* Give them something to talk about (viral content and buzz)
* Create tools to make it easier for them to spread the word (social media and offline)
* Participate in the conversation
* Track and measure the results
Ethics in Word of Mouth Marketing
Ethics is the foundation of word of mouth and social media success. No one is going to share your message if they don’t trust you and respect you. Just as important: It’s the law. Government agencies are enforcing honesty and disclosure rules — if bloggers don’t expose you first. Learn how to do the right thing and stay out of trouble with proper disclosure, social media policies, and training.
Responding to Negative Word of Mouth
What do you do when you’re facing negative word of mouth, bad reviews, and online attacks? Get specific, practical advice on how to respond most effectively. You’ll get detailed recommendations that you can use in any situation — and great tips on preventing future problems before they happen.
Andy Sernovitz
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