Ross Shafer

In this wildly entertaining keynote your attendees will benefit from these takeaways:

(1) ACT WITH SPEED: 

Staying innovative is an admirable goal; but one that requires diligence because “relevance" is an ever-evolving target. An exciting culture for your team is one that is nimble enough not to wait for perfection. Launching new ideas, new services, and new products (before it’s too late) is invigorating for your culture.

(2) DON’T JUST ACT LIKE EXPERTS. PROVE IT:

Relevant leaders who earn the highest level of confidence deliver World-Class expertise through their own successes and temporary failures. That kind of transparency inspires your team members to exceed their goals by curating collaboration and celebration with each other. Ross shares how to become World-Class.

(3) LEARN WHAT MATTERS TO YOUR TEAMS:

Your people want to know they matter to you. Extreme curiosity shows your people you honor frequent encouragement. Team members want to know you acknowledge their contribution to the organization. People feel more engaged when the organization strives for an ‘emotionally connected’ brand.

(4) ADAPT (TODAY) TO YOUR CUSTOMER’s SHIFTING EXPECTATIONS:

The buried treasure, for sustainable growth, is how well you respond to your customer’s newest expectations. The WOW vs POW discipline does that by eliminating friction from every process and transaction. It prevents surprise gut-punches, reckless disappointment, and inexcusable blunders.

How can we remain innovative, even when our creativity and energy seem exhausted. What you probably don’t know is when Ross was suffering from extreme relationship failures and financial collapse, it was the bouncing back part that drove him to develop the confidence and resilience to succeed beyond his previous heights. Ross has collected fun case studies that demonstrate how to find inspiration; even within chaos.

(1) Serving Others…and Each Other

How we treat one another has changed dramatically since the pandemic. The paradigm has shifted from trying to temporarily over-impress people (WOW) to learning how to consistently eliminate silly errors, correcting missteps, and reducing communication blunders (POWS). Ross will show how organizations like Amazon, Netflix, Uber, and others have changed their constituents’ expectations re: “being well served.”

(2) Culture & Collegiality

These two ideas are emboldened by securing the trust of our friends, communities, and stakeholders. Ross will talk about the collaborative powers of Extreme Curiosity, Instant Rapport, and Understanding (all from the perspective of a Network Talk and Game show host/producer). Profound and Fun.

(3) Transparency – Doing the Right Thing

Besides his own rags to riches story, Ross has some amazing true tales of individuals (from humble backgrounds) who have gone on to influence worldwide leaders with their simple methods. EXAMPLE: Maria Garcia (a hotel maid from Havana, Cuba who became the VP of a software company). Funny and insightful.

(4) Instilling Confidence and Security

Regardless of your job or position, developing World Class Expertise, in any profession, builds confidence in yourself and others. Ross will talk about Bill Nye, The Science Guy (whom he invented), his father, Chuck Shafer, and Dave Hopla – the World’s Greatest Basketball shooter. Funny and insightful, this discussion will assure everyone that greatness is accessible and ensures collaboration, respect, and influence.