Ross Shafer

In this wildly entertaining keynote, your attendees will benefit from these takeaways:

(1) RELEVANCE IS…THE MOVING TARGET

A culture must be constantly curated. Your team members want to be part of a dynamic organization that is nimble enough to adapt on demand.  Ross will inspire your teams to replace complacency with out-of-silo thinking. Ross shares tactics for cultivating an endless supply of fresh ideas and solutions.

(2) CUSTOMER/CLIENT EXPECTATIONS HAVE EVOLVED

In his book, “No More Customer Friction” Ross shares case studies for how his WOW vs POW discipline caused satisfaction scores to skyrocket by preventing customer gut-punches, reckless customer disappointments, and inexcusable blunders that make customers choose your competition.  

*A full breakout session on this topic is also available.

(3) THE RELATIONSHIP-BUILDING SECRET NOBODY TALKS ABOUT

Should we work overtime to create real relationships, or should we let A.I., and CRM’s do it for us?  The answer is BOTH.  Ross will teach you a little-known practice used by talk show hosts to generate trust and instant rapport. 

(4) YOUR CULTURE IS DEFINED BY YOUR FINAL INTERACTIONS

Loyalty is tied to the emotional story you tell in the last few moments of every transaction.  Beware of asking for customer evaluations. The wrong approach can destroy an otherwise perfect customer engagement.  Ross will explain how this works.

Every organization needs bench strength in their leadership. Ross Shafer’s personal stories of leadership success weren’t on anybody’s radar.

He was a young boy who grew up on the Puyallup and Chemeketa Native American reservations.  (Ross’s heritage is Blackfoot). He was a shy and insecure kid yet, after high school, he bought 23 companies without any money or experience managing people, inventories, or projects. In a very short time, Ross was tapped to lead TV production teams and hosting (5) Talk and Game Shows for FOX, NBC, ABC, MGM, and USA networks. He won six Emmy Awards.  Ross’s tactics for going from nothing-to-everything has resulted in (10) popular business books and delivering keynote speeches to Fortune 500 companies all over the globe.  Here’s what your audience will learn in this keynote.

(1) START WITH QUICK WINS.  Being a great leader requires extreme confidence.  Ross will describe how setting/achieving small goals will help you overcome your fears and build trust with your teams.  A series of quick wins will equip you for limitless outcomes.

(2) IGNORE PEOPLE WHO DISCOURAGE YOU. Your friends, family, and coworkers may unwittingly set fire to your dreams. 

“You haven’t paid enough dues to lead a team like ours” - “You’re not a natural leader.” - “What makes you think you have what it takes to manage projects?”  Ross was rattled by all of the same roadblocks…until he figured out ways to stop listening to the naysayers and remain focused on successful outcomes.

(3) ANYBODY CAN BE A LEADER. SOME PEOPLE JUST QUIT TOO SOON.  Extreme success requires an obsession with the goal.  You simply must be willing to work harder and longer than your competition.  You have to be balanced enough to champion the efforts of others so that nobody is hurt by your obsession.

(4) SUSTAINING LIFELONG CONFIDENCE.  Regardless of your job or position, great leaders in any profession require constant study, empathy, and adaptation.  Ross will talk about Bill Nye, The Science Guy (whom he created), Chuck Shafer (his father), and Dave Hopla – the World’s Greatest Basketball shooter.  Funny and insightful, this discussion will convince everyone that leading well is indeed accessible.