Barton Goldenberg | President of ISM, Inc., 35+ years of thought leadership in customer strategy and bestselling author.

Barton Goldenberg

President of ISM, Inc., 35+ years of thought leadership in customer strategy and bestselling author.

Barton Goldenberg
Biography

Barton Goldenberg has been giving keynote addresses for more than thirty-eight years, which has earned him a reputation as a dynamic speaker on a global scale. His astute observations and story-telling keep audiences on the edge of their seats and challenge them to think critically. When Barton gives a speech at an event, not only does he keep his audience engaged, but they also walk away feeling more knowledgeable. His funny presentation style and real-world case studies have made him a standout speaker at events like the Consumer Electronics Show, Augmented World Expo, Dreamforce, the Gartner 360 Customer Summit, Microsoft, CRM Evolution, and Acxiom, among many others. During each event, Barton works closely with the client as a partner to make sure that it goes off without a hitch. Barton’s groundbreaking work in the areas of the Metaverse/Virtual world, digital transformation, and customer engagement addresses today’s digital disruption head-on and is crucial for a company’s survival. Barton has applied his wealth of knowledge and thought leadership to clients such as Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness, and many more. Barton’s three most popular keynotes are: ‘These Emerging Technologies Will Change How You Conduct Business’, ‘How the Metaverse Will Change Everything’, and ‘Digital Customer Communities Connect You 24/7 With Your Customers’.

Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and an M.Sc. (Economics) degree from the London School of Economics. He is the author of 3 best seller business books, his last being ‘The Definitive Guide to Social CRM.’ He is an active Rotarian having served as District Governor for  Washington, DC, and Central Maryland. In 2019, he was honored with the ‘Humanitarian of the Year’ award. In 2003, he was selected as one of the first 3 inductees into the CRM Hall of Fame. He is an avid blue water sailor, cyclist, and skier. He currently lives in Maryland with his wife and two young adults.

Barton Goldenberg
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Digital Strategy Success Stories
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Barton Goldenberg
Featured Keynote Programs

These Emerging Technologies Will Change How You Conduct Business

About half the S&P Fortune 500 companies are forecasted to be replaced in the next decade because of technology disruption. The fall can be swift and painful – just ask Blockbusters how quickly Netflix drove them into bankruptcy. Technology disruption occurs in every successful industry. You must transform to stay in the game. Technology helps you transform.

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist announces his new keynote: “These Emerging Technologies Will Change How You Conduct Business”. While mastering these technologies may seem daunting, the consequences of not doing so are dire. Every one of today’s technology disruptors – Apple, Netflix, Amazon, Google, Tesla, Airbnb, and Cisco – stay ahead of the competition by leveraging technology to successfully transform themselves and their industry.

In his riveting new keynote, Barton will:

  • Describe the top 8 emerging technologies: AI/ML, IoT, 5G, Blockchain, Quantum computing, Digital Communities, Metaverse (VR/AR/MR), and No-Code platforms.
  • Share case studies of how companies are leveraging these technologies to stay one step ahead of their competition.
  • Walk participants through a proven, 6-step approach to successfully integrate these technologies into your business.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Barton will describe the top 8 emerging technology disruptors in plain English.
  • You will learn why leveraging these technologies are so important for your organization’s long-term survival.
  • You will hear how other companies are already leveraging these technologies to transform themselves and their industry.
  • You will receive a proven, 6-step to integrate these technologies into your business.

Beyond Boundaries
Exploring the Transformative Power of Spatial Computing

With the introduction of Apple Vision Pro goggles and ecosystem, the world has moved into Spatial Computing. Apple CEO Tim Cook called Apple Vision Pro the ‘next human machine interface’ for personal computing, a technology that seamlessly blends digital content with the physical world. Leveraging always-on 3D technology, Spatial Computing is already revolutionizing the way we work, play, and learn. No surprise Disney, Unity, and many others are fully committed to spatial computing.

In his new keynote – Beyond Boundaries: Exploring the Transformative Power of Spatial Computing – Barton dives into the realm of Spatial Computing and explores its profound impact on both businesses and consumers. Get ready to witness the transformative potential of this groundbreaking technology. Discover how Spatial Computing is already reshaping industries, revolutionizing experiences, and unlocking endless possibilities.

Barton Goldenberg’s expertise in Spatial Computing makes him the ideal speaker to help organizations and individuals understand this transformative journey, which he does in plain English filled with real-world examples.

In his riveting new keynote, Barton will describe how to:

  • Break free from the shackles of outdated organizations that fail to adapt, such as Blockbusters or Xerox.
  • Stay ahead of your competition by leveraging the power of Spatial Computing.
  • Cement your place as the undisputed leader and pioneer in Spatial Computing.
  • Exhilarate your customers today and tomorrow.

Let Barton Goldenberg equip your team with the insights and strategies needed to thrive in this new Spatial Computing era.

How the Metaverse Will Change Everything

You may not know it, but the biggest tech battle of this century so far is about to begin. The Metaverse will change everything, and the biggest tech companies in the world are all in. Are you?

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist announces his new keynote: “How the Metaverse Will Change Everything”. With 70% of all brands forecasted to be present in the Metaverse by 2027, to remain competitive every organization needs to understand what is the Metaverse and what are the opportunities it presents for your organization. While readying your organization’s entry into the Metaverse may seem daunting, the consequences of being late to the party or missing the party altogether are dire – just ask Blockbusters, Borders, or Xerox.

In his riveting new keynote, Barton will:

  • Provide an overview of what the Metaverse is all about and why it will change everything.
  • Show how best-in-class companies (e.g., e.g., Acura, Adidas, Fidelity, Gap, Gucci, IKEA, Lockheed Martin, Mayo Clinic, Nike, P&G, U of Pennsylvania) currently leverage the Metaverse to grow sales, market more effectively, decrease customer and field service costs, and improve training retention.
  • Walk participants through a proven, 8-step approach to successfully do business in the Metaverse.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Barton puts the Metaverse in plain English
  • You will learn why the Metaverse is so important for your organization’s long-term survival
  • You will hear how other companies are prospering in the Metaverse today
  • You will receive a proven, 8-step approach to successfully do business in the Metaverse.

Digital Customer Communities Connect You & Your Customers 24/7

Companies are increasingly leveraging private, Digital Customer Communities to foster customer engagement. Think of these communities as a virtual meeting place for your customers. Building your Digital Customer Community drives Voice of Customer into every customer decision you make, increases customer satisfaction and loyalty, provides superior customer support, helps nurture leads that shorten the sales cycle, and grows sales (40-70% of community customers surveyed buy more products).

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist announces his new keynote: “Digital Communities Connect You & Your Customers 24/7.”  In his riveting new keynote, Barton will describe the components of your Digital Customer Community:

  • A digital lounge where customers meet for a virtual drink, exchange peer-to-peer stories, resolve service or technical issues, ‘Ask the Expert’ questions, take surveys, complete polls, and participate in forums.
  • Digital conference rooms, e.g., your technical conference room, your customer service conference room, your employee-only conference room that customers and employees come in and out of to discuss matters, resolve issues, receive training, and more.
  • Private customer rooms where you meet with your customers one-on-one to create your annual sales or technical plans, review these plans on a quarterly basis, and introduce them to subject matter experts and others to deepen the relationship.

This keynote builds on Barton’s experience since 2011 of building and/or maintaining Digital Customer Communities for ExxonMobil, Kraft-Heinz, AAA, and others.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Discover how best-in-class companies worldwide benefit from Digital Customer Communities, e.g., enhanced customer engagement, superior customer support, better lead nurturing, and two-way dialog with customers.
  • Hear real-time case studies of successful Digital Customer Communities and why customers love them.
  • Learn an 8-step process to build your successful, Digital Customer Community.

Barton Goldenberg
Featured Books

The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits (FT Press Operby Barton Goldenberg

The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits (FT Press Oper

by Barton Goldenberg
CRM in Real Time: Empowering Customer Relationshipsby Barton Goldenberg

CRM in Real Time: Empowering Customer Relationships

by Barton Goldenberg
CRM Automationby Barton Goldenberg

CRM Automation

by Barton Goldenberg

Barton Goldenberg
Featured Reviews

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