Barton Goldenberg | President of ISM, Inc., 35+ years of thought leadership in customer strategy and bestselling author.

Barton Goldenberg

President of ISM, Inc., 35+ years of thought leadership in customer strategy and bestselling author.

Barton Goldenberg

Barton Goldenberg has been giving keynote addresses for more than thirty-eight years, which has earned him a reputation as a dynamic speaker on a global scale. His astute observations and story-telling keep audiences on the edge of their seats and challenge them to think critically. When Barton gives a speech at an event, not only does he keep his audience engaged, but they also walk away feeling more knowledgeable. His funny presentation style and real-world case studies have made him a standout speaker at events like the Consumer Electronics Show, Augmented World Expo, Dreamforce, the Gartner 360 Customer Summit, Microsoft, CRM Evolution, and Acxiom, among many others. During each event, Barton works closely with the client as a partner to make sure that it goes off without a hitch. Barton’s groundbreaking work in the areas of the Metaverse/Virtual world, digital transformation, and customer engagement addresses today’s digital disruption head-on and is crucial for a company’s survival. Barton has applied his wealth of knowledge and thought leadership to clients such as Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness, and many more. Barton’s three most popular keynotes are: ‘These Emerging Technologies Will Change How You Conduct Business’, ‘How the Metaverse Will Change Everything’, and ‘Digital Customer Communities Connect You 24/7 With Your Customers’.

Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and an M.Sc. (Economics) degree from the London School of Economics. He is the author of 3 best seller business books, his last being ‘The Definitive Guide to Social CRM.’ He is an active Rotarian having served as District Governor for  Washington, DC, and Central Maryland. In 2019, he was honored with the ‘Humanitarian of the Year’ award. In 2003, he was selected as one of the first 3 inductees into the CRM Hall of Fame. He is an avid blue water sailor, cyclist, and skier. He currently lives in Maryland with his wife and two young adults.

Barton Goldenberg
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Barton Goldenberg
Featured Keynote Programs

AI & The Metaverse Is Changing Everything

Doing business successfully in the virtual world took a giant leap forward in 2024 with the integration of AI & the Metaverse. The symbiotic relationship between AI & the Metaverse amplifies the capabilities of both technologies and is revolutionizing human interaction, creativity, and well-being in the virtual world. The relationship is already having a significant business and consumer impact. But this relationship also requires careful navigation of potential pitfalls and consideration of its broader societal implications, particularly regarding user privacy and safety. In his riveting new keynote: “AI & The Metaverse Is Changing Everything” Barton will:

  • Describe the symbiotic AI & Metaverse relationship in plain English and what this means for how your company will conduct business in the future
  • Share real-world examples of how AI & the Metaverse are changing everything, including the fascinating story of the new ‘fire’ dress!
  • Detail AI’s role in the Metaverse: creating avatars, objects, and environments, as well as enabling user-centric experience and faster creation of 3D models
  • Detail Metaverse’s role in AI: Metaverse serves up customer data to build enhanced AI models
  • Provide insight into AI & Metaverse user privacy and safety concerns
  • Offer concrete steps companies can take right now to leverage AI & the Metaverse to achieve enhanced user experience

Metaverse and XR/AR/VR Technologies
Reimagining Human Experience and Business Innovation

Discover the groundbreaking advancements in the Metaverse and XR/AR/VR technologies. Explore how the Metaverse and these transformative technologies are reshaping industries, revolutionizing human-computer interactions, and presenting new opportunities for businesses worldwide.

Companies have entered the Metaverse and are applying XR/AR/VR technologies to:

  • Drive down service costs by up to 65% using ‘remote assist’ technology.
  • Grow sales revenues by 30% using ‘try-on’ technology.
  • Cut the time and cost to onboard personnel by 50%, and improve training retention rates by 75% using ‘VR training’ technology.
  • Enhance customer engagement and customer experience using ‘3D technologies’.
  • Optimize design and operations using ‘digital twin’ technology.

In his riveting new keynote, XR/AR/VR and the Metaverse: Reimagining Human Experience and Business Innovation, Barton will:

  • Provide an overview of the Metaverse and XR/AR/VR technologies, and describe how they are reimagining human experience and business innovation.
  • Present case studies of how the world’s leading innovators have entered the Metaverse to drive down costs, increase revenues, and enhance customer experience.
  • Walk participants through a proven, 8-step approach to successfully thrive in the  Metaverse.

The Trifecta of Innovation
Unraveling Generative AI, Metaverse, and Spatial Computing

The biggest tech revolution of this century has begun. With Generative AI technology already changing the way we conduct business, with 70% of all brands forecasted to be present in the Metaverse by 2027, and with the recent release of Apple’s Vision Pro Spatial Computing platform, to remain competitive every organization needs to understand the implications of these three technologies along with the amazing opportunities they present for your organization. While readying for the successful use of Generative AI, entry into the Metaverse, and harnessing Spatial Computing may seem daunting, the consequences of being late to the party or missing the party altogether are dire – just ask Blockbusters, Borders, or Xerox.

In his riveting new keynote: “The Trifecta of Innovation: Unraveling Generative AI, Metaverse, and Spatial Computing” Barton will:

  • Provide an overview of what Generative AI, the Metaverse, and Spatial Computing are all about and why they are changing everything.
  • Make the linkage between Spatial Computing and Metaverse as the new ‘front-end’ and Generative AI as the new ‘back-end’ for conducting your future business.
  • Share multiple examples of how global, best-in-class B2B, B2C, and B2B2C companies currently leverage Generative AI, the Metaverse, and Spatial Computing.
  • Walk participants through a proven, 8-step approach to successfully leverage Generative AI, the Metaverse, and Spatial Computing to ensure your organization’s future.

Digital Customer Communities Connect You & Your Customers 24/7

Companies are increasingly leveraging private, Digital Customer Communities to foster customer engagement. Think of these communities as a virtual meeting place for your customers. Building your Digital Customer Community drives Voice of Customer into every customer decision you make, increases customer satisfaction and loyalty, provides superior customer support, helps nurture leads that shorten the sales cycle, and grows sales (40-70% of community customers surveyed buy more products).

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist announces his new keynote: “Digital Communities Connect You & Your Customers 24/7.”  In his riveting new keynote, Barton will describe the components of your Digital Customer Community:

  • A digital lounge where customers meet for a virtual drink, exchange peer-to-peer stories, resolve service or technical issues, ‘Ask the Expert’ questions, take surveys, complete polls, and participate in forums.
  • Digital conference rooms, e.g., your technical conference room, your customer service conference room, your employee-only conference room that customers and employees come in and out of to discuss matters, resolve issues, receive training, and more.
  • Private customer rooms where you meet with your customers one-on-one to create your annual sales or technical plans, review these plans on a quarterly basis, and introduce them to subject matter experts and others to deepen the relationship.

This keynote builds on Barton’s experience since 2011 of building and/or maintaining Digital Customer Communities for ExxonMobil, Kraft-Heinz, AAA, and others.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Discover how best-in-class companies worldwide benefit from Digital Customer Communities, e.g., enhanced customer engagement, superior customer support, better lead nurturing, and two-way dialog with customers.
  • Hear real-time case studies of successful Digital Customer Communities and why customers love them.
  • Learn an 8-step process to build your successful, Digital Customer Community.

Barton Goldenberg
Featured Books

The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits (FT Press Operby Barton Goldenberg

The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits (FT Press Oper

by Barton Goldenberg
CRM in Real Time: Empowering Customer Relationshipsby Barton Goldenberg

CRM in Real Time: Empowering Customer Relationships

by Barton Goldenberg
CRM Automationby Barton Goldenberg

CRM Automation

by Barton Goldenberg

Barton Goldenberg
Featured Reviews

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