As a passionate leader and speaker, Raquelle vividly makes the story come to life with metaphors and visuals that resonate. In the 20 years, I've known her, Raquelle has grown into master storyteller and leader.
Raquelle M. Zuzarte
Award-winning Founder & CEO | Global Citizen across 4 continents| Global Speaker | Fortune 500 Global Marketing Leader driven by purpose+profit
Raquelle M. Zuzarte
Raquelle M. Zuzarte is a global citizen and passionate storyteller, having lived in the Middle East, Europe, India, Australia and the US. She has led global marketing campaigns for Fortune 100 brands across the CPG and Media & Entertainment industries, including Procter & Gamble, Johnson & Johnson, Accenture, Time Warner Cable and CBS Corporation. Zuzarte has held leadership positions in Marketing, Sales and Marketing Sciences.
Key Accomplishments: Lead brand marketing strategy for a $1B media brand with quarterly growth at almost 20% Award-winning digital campaign resulting in 13% year on year growth, over-indexing general market by 63% Successfully launched multi-billion dollar new product at Johnson & Johnson in G7 countries as Global Launch Leader Set new industry benchmark by accelerating time to launch of new product by 6 months & increasing market share by 36% and sales by 59% year over year Created and led "Global Innovation & Inclusion Platform" at Johnson & Johnson for brand leaders across G7 countries Published key educational policy framework for Australian and Dutch Governments
Zuzarte has spearheaded Leadership & Equality initiatives throughout her career, including as Board Member of the Procter & Gamble Alumni Global Women's Forum since 2005, as a member of the Innovation & Inclusion Taskforce at J&J Global Marketing, as President of Time Warner Cable's Women's Collective and as Chair, "Do Digital for Women Leaders" Summits at She Runs It (Advertising Women of New York).
As Founder of EQUITY Project For All, she is focused on achieving gender equity around the world through integrity leadership, emotive storytelling and empathy-inspired creativity. She has been recognized with multiple awards including the Ad Age Business Advertising Award and leadership awards from Johnson & Johnson, Procter & Gamble, McKinsey & Co and KPMG. Raquelle speaks Spanish and Portuguese. She has spoken at global venues including SXSW, Sydney Opera House and the Davos Congress Center. Raquelle earned her Bachelor of Economics from the University of Sydney and MBA from the Australian Graduate School of Management UNSW and Kellogg Business School. You can follow her @RaquelleZuzarte and learn more at EquityProjectForAll.com.
Raquelle M. Zuzarte
Featured Keynote Programs
Once Upon A Time
The Power of Story to Grow Your Brand
We are storytelling beings – from the beginning of time, we have been defined by the myths, fables and tales that make us human. Today we are surrounded by an avalanche of stories from advertisers – from the recent bold moves by Nike to the enduring messages of empowerment from Dove. How can you leverage stories to grow your brand and ensure it has an authentic voice that resonates with customers? Learn the winning principles that link the truth behind your brand to a compelling narrative that is memorable and infectious -- and ultimately drives market share and sales.
Why Integrity Leadership Matters
Integrity is one of the most essential leadership traits. Companies with strong, ethical management teams enhance their ability to attract investors, customers and talented professionals. Can Integrity Leadership be learned or is it something fixed and innate to each leader based on consistency of their actions, values and outcomes? Discover the common traits of the greatest integrity leaders in business and how you can apply the same principles, habits and expectations as you build and nurture your leadership teams for success.
A Formula for Exponential Growth
Empathy is defined us “ability to understand and share the feelings of another" and creativity is the "the use of the imagination or original ideas". Combining these two powerful skills set ignites significant benefits to an organization, including an empowered workforce, productivity, retention and business growth. But how do you increase empathy and creativity in a deadlines-driven and frenetic workplace? Hear best practices and the winning formula companies are using to tap into the creative energy of its teams, while taking the time to listen, empathize and learn from each other.
Igniting Belonging & Optimism in the Workplace
Many organizations like to think they have a positive and inspiring culture -- however, a deeper look reveals the same hamster wheel mindset with a focus on the status quo. What does it mean to feel a sense of belonging and are we too ambitious if we are seeking optimism in our place of work? Bringing together the best in organizational psychology, social science and the arts, we will explore how to re-ignite a sense of purpose in your organization where each individual feels their voice is heard, their diversity is embraced and their contributions are valued.
It was a great panel discussion because Raquelle mastered the content so brilliantly!
Raquelle is creating a new way for organizations to think about empathy and how to think outside-of-the-box. The combination of neuroscience, art, empathy, and storytelling is something corporations have not seen before -- it is a wonderful process for exploring new ideas with emotion and empathy. Tonight's event was fabulous - well done!
Raquelle skillfully engages audiences and drives them to action with her persuasive style, infectious call-to-action and artistic delivery.