Authority on consumer behavior and lifestyle marketing
Michael Solomon Text Reviews
Prof. Solomon . . . was able to make us think of new ways to use consumer behavior to frame our own activities. . . . He was able to inject humor to maintain our attention yet did not deviate from the basic task at hand--to educate and provoke thought.
David Friedman, V.P. Marketing - U.S. Cellular
"[He demonstrated] . . . an unexpected wit that not only enlivened the presentation, it created an air that his broad research had been scrutinized in the harsh light of reality . . . the man is a scholar who is current and streetwise . . .
Joe Barstys, Manager, Customer Satisfact - Subaru of America
I hope you were able to see how many in the audience--and on the dais--were taking notes. We were extremely delighted with your presentation.
Kathleen Fredrick - International Furnishings & Design Association
His efforts to research our industry and understand our target audience were evident by how well his presentation was received.
Robert Budway, President - Can Manufacturers Institute
Your presentation was concise, your graphics were exceptional and you had just the right amount of humor to help make your points. I believe everyone learned from your presentation.
Thomas P. Conley, President - Toy Industry Association, Inc.
“I highly recommend Mike Solomon if you want your audience to be truly engaged as they learn about fresh, trend?setting consumer insights.”
Libby S. Johnson, Market Engagement Manager - Microsoft Advertising
“Michael’s session was our most popular segment of the day. He provided insight into the consumer of the future and how manufacturers and retailers need to think about adapting their marketing and go-to-market strategies to meet the changing consumer…. His presentation was engaging, relevant and thought-provoking.”
.” Margot V. Hoerner, Senior Human Resources Manager - Procter and Gamble
"We were looking for a speaker who could challenge conventional thinking about how to approach consumers in the finished goods space. Michael's presentation was a great combination of strategic thinking, tactical strategies and humor, augmented with insights directly from our own industry. Consumers are driving the conversation around healthy products, and Michael's talk gave our professional audience great new ways to develop their own marketing strategies to connect with those shoppers.
Heather Granato, Vice President - Informa Health & Nutrition
Michael is a constant source of inspiration and knowledge for any professional in any relevant market who wants to understand consumer behavior more deeply. His work is constantly being updated and his presentations bring powerful ideas that take us out of the comfort zone and pushes our need to act with more strength to develop strategies able to transform the culture of the companies and make them customer-centric organizations.
Jacques Meir, Chief Knowledge Officer - Grupo Padrao (Brazil)
Michael Solomon is a great resource on today's consumer and customer expectations. His presentation on building a brand that engages customers in the wild new world of marketing provided a wealth of needed knowledge to our direct selling executives.
Melissa Brunton, Senior Vice President, Education and Meeting Services - Direct Selling Association