I knew we were in for some great instruction but in the course of his visit, Mark transcended the promise of being an effective teacher. An hour dissolved into an instant. But even more remarkably, he generated a 'majestic synergy' from the encounter - an elixir of wisdom, passion, laughter, and the power of human connection. You could say he left an enduring mark.
Mark Schaefer
Social Media Expert, Best Selling Author and Keynote Speaker
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Mark Schaefer
Biography
Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field.
Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups.
He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.
Customized for every audience, Mark's inspiring and memorable programs specialize in marketing and strategies for content marketing, digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government.
Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark's books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.
Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a contributing columnist to The Harvard Business Review, and Entrepreneur Magazine.
Mark Schaefer
Featured Keynote Programs
The Most Human Company Wins
This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience.
Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR.
When Great Is Not Enough
All businesses have one priority: To be seen, to be heard, to be found. But it’s getting harder to do that in a world of overwhelming competition and information density. Even if ou’re doing your best work, you might be buried. In this breakthrough talk based on his new book, Mark Schaefer explains the dynamics of momentum and how anyone can apply this to their ideas, businesses, and careers. An enlightening and inspirational talk you will hear nowhere else!
Known
The Future of Marketing is You
Acclaimed author and speaker Mark Schaefer delivers the secrets to standing out in the world, based on his new book KNOWN.
Being known is not the same as being famous. It’s not about having millions of fans and red-carpet appearances. Being known is about approaching your web presence with an intent that creates the proper authority, reputation, and audience to realize your potential and achieve your goals … whatever they might be.
Fight To The Other Side
Due to the COVID-19 crisis, most businesses are facing the biggest challenges in their history. There are no easy answers, but there are some proven strategies to consider in this period of unprecedented uncertainty. Acclaimed marketing speaker and author Mark Schaefer (a survivor of the coronavirus) will take your sales and marketing team through a motivating and actionable process that will lift spirits, dispense hope, and provide new direction in desperate times.
Mark Schaefer
Featured Books
Marketing Rebellion
by Mark Schaefer
Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
by Mark Schaefer
We live in a world where being "great" may not be enough. We need momentum.
From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, "Cumulative Advantage" is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight.
You will learn:
- How the initial advantage that drives momentum comes from everyday ideas.
- The inside secrets of creating vast awareness for your projects.
- How to nurture powerful connections that lead to break-through opportunities.
- Why momentum is driven by the speed, time, and space of a "seam."
- How the "certainty of business uncertainty" can be used to your advantage.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
Known
by Mark Schaefer
Where do you want to go next in your life?
Do you want be positioned to get a better job, acquire more customers, or attract more donations for your charity? Do you want to be regarded as an authority in a way that could lead to a book project or speaking career?
Today, the influence that provides an edge in our world is determined by how well you're known. Being known is not the same as being famous. It's not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals.
Known is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way.
Mark W. Schaefer, college educator, consultant, and best-selling author of six books including The Tao of Twitter and The Content Code, has delivered a practical handbook for achieving extraordinary personal power in the digital age.
The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business
by Mark Schaefer
Mark Schaefer
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