Paul's energy is infectious, his stories touch the heart, and he instills a mindset to be your best. We all walked away with actionable tools to navigate uncertainty, battle through indecision, and perform with confidence, leaving us with a rallying cry to WIN MONDAY.
Paul Epstein
Former NFL and NBA Business Executive, Leadership and Sales Expert and Best Selling Author
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Paul Epstein
Biography
Paul Epstein has spent nearly 15 years as a professional sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office, where he has broken every premium revenue metric in Super Bowl history, opened a billion-dollar stadium, and founded the San Francisco 49ers Talent Academy, where he became known as the “Why Coach.”
As an award-winning keynote speaker named one of SUCCESS magazines top thought leaders that get results, Paul’s impact continues off stage providing leadership development and culture transformation programs for companies and teams including Amazon, Disney, Johnson & Johnson, NASA, the Los Angeles Lakers, and the Dallas Cowboys—and his work has been featured on ESPN, NBC, Fox Business, and in USA Today.
He is also the best-selling author of The Power of Playing Offense and is slated to launch his second book in 2023, Better Decisions Faster.
Paul Epstein
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Paul Epstein
Featured Keynote Programs
PLAYING OFFENSE IN DEFENSIVE ENVIRONMENTS
Performing with Confidence through Change and Adversity
In today’s business environment, competitive threats, unrelenting change, rising customer expectations, and economic uncertainty have us all playing defense.
The result? Confidence gaps are created that drive defensive mindsets and actions in organizations across the world.
But what if you had a playbook for playing offense — proactively pursuing and achieving meaningful goals and breakthrough performance — while everyone else is sheltering in place?
This is exactly what Paul delivers in this flagship keynote inspired by 15 years of leading sales teams in the NFL and NBA and his bestselling book, The Power of Playing Offense.
Every audience member will walk away with a 5-pillar Playing Offense framework and WIN MONDAY™ playbook, curated for universal insights and actionable takeaways to implement in any industry or organization.
WINNING CUSTOMERS
Attracting and Retaining Fans for Life
How did Paul lead his teams to consistently sell out billiondollar NFL stadiums with 70,000 fans in historically losing markets? Or transform an NBA team’s revenue performance from 28th to 2nd in the league – despite being labeled by ESPN as “the worst brand in sports”?
The answer lies in a powerful, scalable belief system that can be applied to any sales or service environment: Every seat has a story.
This shift from blanket ‘catch all’ campaigns to a dynamic customer-to-customer approach driven by customization, care, and championship service, led to sold-out stadiums and record-breaking revenue, that didn’t hinge on wins or losses.
In the sports industry, every seat and fan had a story. In your case, every client has a story. The question is: “Will you get to know it?”
Achieving customer success doesn’t depend on perfect market conditions – it depends on consistently making each customer feel valued and seen.
This keynote is HOW to do it, one story at a time.
MAKING BETTER DECISIONS FASTER
Overcoming Paralysis and Inspiring Action
Even the most elite performers can rush to bad judgements, become paralyzed by indecision, or get worn down by decision fatigue.
In this keynote, Paul reveals the streamlined three-step process he used to turn around major sports franchises — from the locker room to the boardroom. Avoid decision traps, move forward with clarity and confidence, and make the best out of your MVDs: Most Valuable Decisions.
Discover the key to making fast and effective decisions for the questions that keep you up at night:
* Should I choose strategy A or B?
* Which candidate should I hire?
* What should I spend my time on?
* Do I take this deal, or call it off?
* What are my goals for next year?
The secret? The Head-Heart-Hands equation: a simple and repeatable process that taps into the power of our three most basic human tools for making better decisions faster.
SCALING CHAMPIONSHIP CULTURE
Standards of Excellence to Build a Win Monday™ Organization
Culture can only scale when EVERY person in it takes full ownership, accountability, pride, and a commitment to daily excellence.
That’s the spirit of a championship culture (when done right) and can be your ultimate competitive advantage.
This keynote is inspired by Paul’s 15 years as a culturebuilding practitioner in the NFL and NBA – including multiple national awards for his work as Founder of the San Fracisco 49ers Talent Academy. Through extensive testing in his training and consulting practice, he has identified what unites the world’s most remarkable cultures.
The biggest needle-moving insights are revealed in this presentation, centered around a foundational battle cry to WIN MONDAY™.
This is not your average ‘top down’ approach to culture rather, the program introduces a framework that empowers every individual to take ownership of their local culture while ensuring they feel seen, valued, and appreciated.
As a result, individuals become more engaged, perform at their best, and make meaningful contributions that resonate throughout your organization.
Paul Epstein
Featured Books
The Power of Playing Offense: A Leader's Playbook for Personal and Team Transformation
by Paul Epstein
Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for cellar-dwelling NBA clubs. He then served as a consultant for the largest brands in business and sports.
But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. Now, in The Power of Playing Offense, Epstein invites you to meet him at the 50 and get real about taking a people-first approach that elevates purpose, performance, and impact.
As the “Why Coach” inside the San Francisco 49ers front office, one question kept Epstein up at night: Who is coaching the coaches? He noticed a crucial gap in the development of leaders: they were expected to lead others before they learned to lead themselves. In an effort to fill this gap in the market, Epstein curated this interactive playbook—and its corresponding website WWW.POWEROFPLAYINGOFFENSE.COM—for influencers and leaders like you, with more than 50 activities, tools, and strategies you can implement on Monday morning.
The Power of Playing Offense will help you level up your leadership and transform your team from paycheck driven to purpose driven, from adversity to achievement, from disengaged to inspired, and from success to significance.
The end game: a life and career of fulfillment and impact.
Better Decisions Faster: Unshakable Confidence When You Need It Most
by Paul Epstein
“Your ultimate guide to confidence and courage—one decision at a time.”
—Mel Robbins, New York Times bestselling author of The Five-Second Rule and The High 5 Habit
Foreword by Marshall Goldsmith
Make better decisions faster with the Head + Heart = Hands Equation
The average adult makes more than 35,000 decisions in a day. Most are mundane, but there are a handful that separate businesses that boom or bust, careers that succeed or fail, relationships that make it or don’t, and lives of happiness or hopelessness.
These most valuable decisions (MVDs) represent the gap between a green-light life and a red-light life.
In more than fifteen years as an NFL and NBA executive, Paul Epstein saw firsthand how, when faced with such an overwhelming number of decisions, even elite performers can rush to bad judgments or become paralyzed by indecision.
In Better Decisions Faster, he draws from the green-light wisdom of Fortune 500 CEOs, Olympians, Shark Tank entrepreneurs, world-record holders, Ivy League professors, and Navy SEALs to reveal a revolutionary new system for maximally efficient and confident decision-making.
The solve is the Head + Heart = Hands Equation—Head (mindset) + Heart (authenticity) = Hands (action)—which taps into the three most primal and powerful aspects of our humanity to tackle such MVDs as:
» Strategy: A or B?
» Job: stay or go?
» Deal: do it or don’t?
» Team: hire or fire?
» Financial: invest or pass?
» Time: spend on X or Y?
» Relationship: in or out?
You’re just moments away from making these decisions better, faster, and with unshakable confidence. The playbook is in your hands.
Paul Epstein
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