Paul Epstein | Former NFL and NBA Business Executive, Leadership and Sales Expert and Best Selling Author

Paul Epstein

Former NFL and NBA Business Executive, Leadership and Sales Expert and Best Selling Author

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Paul Epstein
Biography

PAUL EPSTEIN is a former NFL, NBA, and Super Bowl chief sales officer, now two-time bestselling author and award-winning speaker named one of SUCCESS magazine's top thought leaders that get results—alongside Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins—and his work has been featured on ESPN, NBC, Fox Business, and in USA Today. 

Paul’s 15-year career in professional sports shaped him into a business athlete. He built a track record as a "fixer" for revenue growth and team performance, helping transform numerous NBA teams from the bottom of the league in sales to the top two, shattered every premium revenue metric in Super Bowl history while in the league office, opened a billion-dollar stadium, and founded the San Francisco 49ers Leadership University.

Today, Paul is the Founder & CEO of WIN MONDAY®, a habit-building company that scales high-performance, momentum, and growth for business athletes and championship cultures. The official WIN MONDAY® playbook, proven across 50+ industries, releases January 2027. 

Offstage, he is a proud father of PJ and Lucca, married his best friend on the field at Levi's Stadium, and has a slight obsession with bacon. Just don't make it too crispy.
 

Paul Epstein
Featured Videos

Current: Speaking Reel

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More Videos From Paul Epstein

Speaking Reel
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Leadership Secrets from 15-Year Sports Executive Paul Epstein
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Paul Epstein
Featured Keynote Programs

WIN MONDAY®
The High-Performance Habit that Fuels Momentum, Growth, and Repeatable Results

By Sunday night, stress is already winning. That’s why Monday has become the world’s busiest and most reactive day—but also the single biggest opportunity to proactively build momentum and success at scale.

Winning Monday can become you and your team’s competitive edge and is the ultimate separator between high performers that take ownership and control of every week vs. low performers that do the bare minimum and stunt progress, wasting week after week.

Win Monday vs. Waste Monday. We always get to decide.  

In this keynote, former NFL and NBA executive Paul Epstein reveals the winning habit and cycle that helps business athletes and championship cultures turn lost time and production (approximately 2 ½ months a year) into unstoppable growth and repeatable results.  

We can play a 12-month game or a 9 ½ month game.  The only difference is whether we win or waste Monday.

While the playbook was born in pro sports boardrooms, it is now proven in 50+ industries and research backed as 98% of leaders and teams that do something meaningful on Monday experience motivation and momentum the entire week, shifting Mondays from a drag to a rocket ship.

When winning Monday becomes your organization’s “go-to” habit, you win everything that follows.

Are you ready to WIN?

Participants will learn how to:

•    Implement the WIN MONDAY® cycle that inspires mindset shifts and focused action on high impact priorities each week.
•    Build productive habits and break the patterns that quietly drain time and performance.
•    Prepare, produce, and perform under pressure using the training habits and rituals of an elite athlete.
•    Apply a framework for commitment and execution that leads to 52 weeks of repeatable results. 
•    Strengthen alignment, accountability, and growth across the organization.
•    Create sustainable momentum and a standard of excellence that scales to every member of your team.

Ideal for: Organizations seeking stronger accountability, consistent execution, culture transformation, renewed energy, or momentum during change and growth.

Ideal Format(s):

•    Keynote (45 – 60 minutes)
•    Hybrid Keynote/Workshop (90 minutes)
•    Keynote + accompanying “Business Athlete Workshop” (up to full day)

More information on the “Business Athlete Workshop” can be found here (hyperlink to PE workshop page https://www.paulepsteinspeaks.com/workshops)
 

Selling Hope
How Great Leaders and Sales Teams Win Through Change, Uncertainty, and Challenging Markets

Every organization is experiencing change.

Markets shift. Customers hesitate. Priorities evolve. Competition intensifies. Uncertainty becomes the new normal.

In moments like these, most people don't need more information – they need belief.

The highest-performing leaders and sales professionals understand that hope isn't wishful thinking. It's a competitive advantage. It fuels resilience, creates confidence, inspires action, and helps people keep moving forward when others become distracted by fear, uncertainty, and circumstances beyond their control.

Drawing from his career leading record-breaking revenue teams in the NFL and NBA through labor lockouts, organizational turmoil, and some of the most challenging moments in professional sports, Paul Epstein shares a practical framework for leading and selling with confidence when change is unavoidable.

Today, Paul has brought these lessons to organizations across numerous industries, helping leaders transform uncertainty into opportunity, strengthen culture during times of disruption, and equip teams to perform at their best no matter what challenges the market presents.

Hope isn't the finish line. It's where winning begins.

Participants will learn how to:

•    Replace fear and uncertainty with belief, confidence, and purposeful action. 
•    Build grit and resilience to sustain high performance – even as markets, customers and conditions change. 
•    Focus teams on what they can control and where they can make the greatest impact.
•    Communicate hope without ignoring reality, creating trust during difficult times. 
•    Lead with optimism that inspires ownership, accountability, and action. 
•    Transform adversity into momentum by adopting an offensive mindset. 

Ideal for: Organizations facing economic uncertainty, market disruption, sales pressure, transformation, leadership transitions, or declining confidence and morale.

Format(s):

•    Keynote (45 – 60 minutes)
•    Hybrid Keynote/Workshop (90 minutes)
•    Keynote + accompanying “Business Athlete Workshop” (up to full day)

More information on the “Business Athlete Workshop” can be found here (hyperlink to PE workshop page https://www.paulepsteinspeaks.com/workshops)
 

LEAD FROM ANY POSITION
How High-Performing Organizations Build Leaders at Every Level

The highest-performing organizations don’t rely on a handful of great leaders. They build cultures where people at every level think, act, and perform like leaders.

Paul Epstein learned this firsthand during his 15-year career as an executive in the NFL and NBA. While with the San Francisco 49ers, he founded the organization’s Leadership University, an initiative designed to develop leaders throughout the organization and ultimately evolved into a year-round talent academy.

In this high-energy keynote, Paul takes audiences behind the scenes of that experience and shares the leadership principles that translate from professional sports to any organization competing for talent, performance, and growth. 

His framework is simple, actionable, and built to scale:

LEAD SELF: Great leadership starts in the mirror. Take ownership of your mindset, decisions, energy, accountability, and impact.

LEAD OTHERS: Leadership is a relationship. Build trust, strengthen connection, and learn to influence in every direction: up, down, and across.

LEAD FORWARD: Leadership creates what comes next. Connect purpose to performance and create the standards and culture that allow excellence to scale.

Because the answer isn’t asking a few great leaders to carry more of the load…it’s building more leaders.

Leadership doesn’t start with a title. It starts in the mirror, and then it scales.


Participants will learn how to:

•    Lead themselves first by adopting a CEO mentality built on ownership, accountability, awareness, and intentional action.
•    Increase their leadership EQ to better understand themselves, others, and the situations they face.
•    Lead in every direction and increase their influence with peers, managers, direct reports, and cross-functional partners.
•    Build trust and connection that strengthen collaboration, engagement, and team performance.
•    Connect purpose to performance by translating the bigger mission into everyday decisions, behaviors, and results.
•    Create a culture of leadership and excellence where more people take ownership, step up, and perform at their best.

Ideal for: Organizations seeking to build leaders at every level, strengthen accountability and collaboration, develop emerging talent, increase influence across teams, or create a scalable culture of leadership and excellence.

Format(s):

•    Keynote (45 – 60 minutes)
•    Hybrid Keynote/Workshop (90 minutes)
•    Keynote + accompanying “Business Athlete Workshop” (up to full day)

More information on the “Business Athlete Workshop” can be found here (hyperlink to PE workshop page https://www.paulepsteinspeaks.com/workshops)
 

Winning Customers
Attracting and Retaining Fans that Inspire Trust and Loyalty for Life

How did Paul lead his teams to consistently sell out billion-dollar NFL stadiums with 70,000 fans in historically losing markets? Or transform an NBA team’s revenue performance from 28th to 2nd in the league – despite being labeled by ESPN as “the worst brand in sports”?

The answer lies in a powerful, scalable belief system that can be applied to any sales or service environment: Every seat has a story.

This shift from blanket ‘catch all’ campaigns to a dynamic customer-to-customer approach driven by customization, care, and championship service, led to sold-out stadiums and record-breaking revenue, that didn’t hinge on wins or losses.

In the sports industry, every seat and fan had a story. In your case, every client has a story. The question is: “Will you get to know it?”

Achieving customer success doesn’t depend on perfect market conditions – it depends on consistently making each customer feel valued and seen.

This keynote is HOW to do it, one story at a time.


Participants will learn how to:

•    Turn customers into raving fans using a practical and result-driving playbook.
•    Apply four trust-building traits that strengthen both immediate and long-term relationships.
•    Use strategic listening to uncover what customers value most.
•    Align sales and service teams around a shared customer experience.
•    Ask better questions so touchpoints turn into transformation points.

Ideal for: Organizations seeking stronger customer loyalty, retention, trust, service consistency, sales-service alignment, or growth in competitive markets.

Format(s):
•    Keynote (45 – 60 minutes)
•    Hybrid Keynote/Workshop (90 minutes)
•    Keynote + accompanying “Business Athlete Workshop” (up to full day)

More information on the “Business Athlete Workshop” can be found here (hyperlink to PE workshop page https://www.paulepsteinspeaks.com/workshops)
 

Paul Epstein
Featured Books

The Power of Playing Offense: A Leader's Playbook for Personal and Team Transformationby Paul Epstein

The Power of Playing Offense: A Leader's Playbook for Personal and Team Transformation

by Paul Epstein

Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for cellar-dwelling NBA clubs. He then served as a consultant for the largest brands in business and sports.

But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. Now, in The Power of Playing Offense, Epstein invites you to meet him at the 50 and get real about taking a people-first approach that elevates purpose, performance, and impact.

As the “Why Coach” inside the San Francisco 49ers front office, one question kept Epstein up at night: Who is coaching the coaches? He noticed a crucial gap in the development of leaders: they were expected to lead others before they learned to lead themselves. In an effort to fill this gap in the market, Epstein curated this interactive playbook—and its corresponding website WWW.POWEROFPLAYINGOFFENSE.COM—for influencers and leaders like you, with more than 50 activities, tools, and strategies you can implement on Monday morning.

The Power of Playing Offense will help you level up your leadership and transform your team from paycheck driven to purpose driven, from adversity to achievement, from disengaged to inspired, and from success to significance.

The end game: a life and career of fulfillment and impact.

Better Decisions Faster: Unshakable Confidence When You Need It Mostby Paul Epstein

Better Decisions Faster: Unshakable Confidence When You Need It Most

by Paul Epstein

“Your ultimate guide to confidence and courage—one decision at a time.”

—Mel Robbins, New York Times bestselling author of The Five-Second Rule and The High 5 Habit

Foreword by Marshall Goldsmith

Make better decisions faster with the Head + Heart = Hands Equation

The average adult makes more than 35,000 decisions in a day. Most are mundane, but there are a handful that separate businesses that boom or bust, careers that succeed or fail, relationships that make it or don’t, and lives of happiness or hopelessness.

These most valuable decisions (MVDs) represent the gap between a green-light life and a red-light life.

In more than fifteen years as an NFL and NBA executive, Paul Epstein saw firsthand how, when faced with such an overwhelming number of decisions, even elite performers can rush to bad judgments or become paralyzed by indecision.

In Better Decisions Faster, he draws from the green-light wisdom of Fortune 500 CEOs, Olympians, Shark Tank entrepreneurs, world-record holders, Ivy League professors, and Navy SEALs to reveal a revolutionary new system for maximally efficient and confident decision-making.

The solve is the Head + Heart = Hands Equation—Head (mindset) + Heart (authenticity) = Hands (action)—which taps into the three most primal and powerful aspects of our humanity to tackle such MVDs as:

» Strategy: A or B?

» Job: stay or go?

» Deal: do it or don’t?

» Team: hire or fire?

» Financial: invest or pass?

» Time: spend on X or Y?

» Relationship: in or out?

You’re just moments away from making these decisions better, faster, and with unshakable confidence. The playbook is in your hands.

Paul Epstein
Featured Reviews

Paul Epstein
Featured Articles & Resources

Transcript for Paul Epstein Interview on the Beyond Speaking Podcast

In this episode of the Beyond Speaking Podcast, Paul Epstein, a 15-year NFL and NBA executive, shares his leadership journey, from navigating adversity to turning pain into...
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Topics:   Management

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