John Livesay | Author of The Sale Is in the Tale

John Livesay

Author of The Sale Is in the Tale

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John Livesay

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views.

Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and online course "Revenue Rockstar Mastery."

His new book, The Sale Is in the Tale, is a business fable set in Austin, TX, is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships.

John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Pepperdine Graziadio Business school, and University of Chicago Booth School of Business and his book is now required reading for the UTLA course on Entertainment and Media studies.

He is also the host of "The Successful Pitch" podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content.

John has been interviewed by Larry King and appeared on TV as an expert on "How To Ask For What You Want And Get A Yes." John currently lives in Austin with Pepe, his King Charles Spaniel, who reminds him every day of the importance of belly rubs.

John Livesay
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Featured Keynote Programs

Tell Stories, Win Sales

Today whoever tells the best story wins the sale. Salespeople struggle to win new business without knowing why they are coming in second place. They find their prospect buyers forget almost everything they said and the time to close the sale gets longer and longer. Enter John Livesay, aka The Pitch Whisperer who shows sales teams how to turn boring case studies into compelling case stories. They learn the exact steps to become black belts in storytelling. Once that happens they become irresistible and their revenue soars.

The stories get shared across divisions which breaks down silos and cause existing clients to buy more products and services. The storytelling skills impact the culture as the sales team learn to develop both their personal story of origin and the company’s culture story which creates a new level of bonding and shared goals.

The salespeople will no longer feel like they are drowning in a sea of sameness because they will know how to tell stories that make them magnetic and memorable.

After John’s keynote the audience will:

Learn the secrets of telling stories that develop an emotional connection with their existing and prospective new clients
Learn a proven strategy to get people to go from saying “I’m interested” to saying “I’m In.”
Learn how to have more confidence, connection and commitment in every interaction
Learn how to replace pitches with collaborative conversations so they become co-pilots with their buyers.

Secret Strategies To Win Back Clients

If you need to win back clients, you need a sales keynote speaker like John Livesay who has done it for his own clients and helped others win back their clients.

Do you feel like you need the tools of a hostage negotiator to win back a client?

Do you feel that a door is closed forever with one of your top clients that left?

Do you feel confused, frustrated, and even angry that one of your best clients left you?

Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” If 20% of your clients generate 80% of your revenue and you lose a client in that top 20%, your revenue suffers. As a sales keynote speaker I help audiences Imagine a way to reopen a door that has been closed and find out how to win back a client so they never left again. With John as your sales keynote speaker, he gives you the step by step proven tools to go from being stuck and confused to soaring with clarity on how to get back a top client.

Enter the Cold Case Detective that solves the cases nobody can or wants to solve – i.e., Winning Back the Clients Who Left You. As a sales keynote speaker, John is uniquely qualified to combine their expertise to be your secret weapon to win back clients.

John Livesay won Salesperson of the Year at Conde Nast for winning back the multi-million dollar Guess account and has helped Gensler win back a big client they lost a year ago. If you want to bring back the clients that are filed away as lost forever, then hire John as your next sales keynote speaker.

Before John leaves the stage as your sales keynote speaker, your people will be inspired and equipped with the knowledge they need to…

• Keep a client loyal so they don’t leave
• Restore and rebuild a relationship to win back the lost client
• Be productive even while they’re in the “penalty box”
• Stop playing the blame game

How to Make The Perfect Elevator Pitch

Everyone needs a great elevator pitch and few people have one. Plato said “Storytellers rule the world.” That is still true today. People remember your stories not your numbers. Do you wish you could tell people who are you are, what you do and why you do it in a way that has them say “That’s interesting … tell me more?” Can you pitch your vision for your company so you can attract the best players for your team? What is the secret to pitching new customers to hire you and get referrals?

Pitching with a clear, concise and compelling story is the key to breaking through all the noise in today’s digital environment. When you tell great stories you pull people in vs. the old school way of pushing your message out to people. According to John Livesay “When you tug on the heartstrings, people open their purse strings.”

Before John leaves the stage, your people will…

Have a 90-second elevator pitch that has people saying, “That’s interesting, tell me more!”
Learn the THREE magic questions to get people to want to help you
Know how to be conversational versus giving a “monologue” in a social setting

From Invisible To Irresistible

Today’s buyers are crazy-busy and ultra-savvy, which means yesterday’s sales strategies fall flat and leave your salespeople easily forgettable. How can you stand out with new competitors and new technologies disrupting the marketplace every day?

The sales people who Get To YES are those who become master storytellers with magnetic pitches. Whoever tells the best story gets the sale, and after John speaks, your people will know exactly how to craft irresistible stories.

Before John leaves the stage, your people will be inspired and equipped to:

Utilize Empathy Skills That Win Clients
Find Their Own Stories To Create Real Connections with Your Ideal Clients
Leverage New Ways to Use Silence to Get to YES

John Livesay
Featured Book

The Sale is in the Taleby John Livesay

The Sale is in the Tale

by John Livesay

John Livesay
Featured Reviews

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