Ida Abdalkhani | Award-winning Founder & CEO, TED & Global Speaker, University Professor of Creativity, Innovation and Design Thinking

Ida Abdalkhani

Award-winning Founder & CEO, TED & Global Speaker, University Professor of Creativity, Innovation and Design Thinking

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Ida Abdalkhani

Ida is the Chief Catalyzer & Founder of Ability to Engage, Inc. Ability to Engage helps brands develop marketing communications, product ideas, brand strategies (brand personality, equity, and architecture), and consumer segmentation. The A2E team also develops and facilitates innovation sessions, strategic meetings, and team effectiveness workshops. Clients include start-up companies, international government groups, and some of the world's largest and most respected companies in brand and marketing such as Clorox, ConAgra Foods, McGraw Hill, Ogilvy, PepsiCo, Pfizer, Procter & Gamble, and Red Bull.

In addition to running a boutique consultancy, Ida has been a top-selling author (top 1.5% of books sold on Amazon and Top 50 book in "self-help journals" in the first week of publication) and professor at the University of Michigan College of Engineering, teaching a graduate course, Creativity & Design Thinking- Strategies for Innovation. She serves on several boards including, Global Board of Directors, for the P&G Alumni Network, Advisory Board Member for Key Bank in Michigan, and Trustee of Ohio Business Week. She has also been a member of Forbes Agency Council, an invitation-only organization for senior-level executives in successful PR, media strategy, creative and advertising agencies. Ida holds six patents with the USPTO and has been published in Prentice Hall, YOUNG MONEY magazine, and several blogs. As a certified Laughter Yoga instructor, she also enjoys getting people to find their "inner child" through laughter.

Ida Abdalkhani
Featured Videos

Current: Speaking Reel

Time 03:53

More Videos From Ida Abdalkhani

Speaking Reel
Time 03:53
Laughter Yoga
Time 02:35
Happier in 5 Minutes
Time 08:59

Ida Abdalkhani
Featured Keynote Programs

How to Connect with Your Audience
At the Heart of Branding & Marketing

In this presentation, Ida Abdalkhani discusses core human desires, the need to look beyond what you initially see, empathy, how to build trust and influence, and the importance of challenging our assumptions and conducting research to connect with your audience in meaningful ways.

Ida uses her unique experiences leaving corporate America, becoming a Laughter Yoga instructor, and backpacking around the world to help tell the story of how we can all ‘tune-in’ and connect better with those around us.

Dream & Think Bigger
Tools to Drive Innovation

In this presentation, Ida Abdalkhani discusses the importance of problem framing to achieve game-changing thinking and vision. She then discusses the core tenets of design thinking and how it can be used to drive innovation and to make changes in a business model or life.

Ida uses her understanding of creativity, design thinking, and strategies for innovation that she has taught at both the undergraduate and graduate levels at the University of Michigan and The Ohio State University to help unleash your personal creativity and create value for yourself and teams you work with.

Discovering and Living a Life of Passion & Purpose

In this presentation, Ida Abdalkhani shares her personal journey of leaving her role as a Global Brand Manager at Procter & Gamble, backpacking around the world and becoming an author, international speaker and award-winning entrepreneur of Ability to Engage. She discusses the framework she’s developed to help herself and others identify passion vs purpose “zones.”

Branding 101

In this presentation, Ida Abdalkhani discusses the key pieces of information needed to create a brand. Ida will share frameworks to start organizing the information you have to create a brand. Note: This is a branding 101 presentation geared to individuals outside the marketing or brand functions or start-ups. It is not intended for those that have previous experience with brand building.

Ida Abdalkhani
Featured Book

100 Conversation Changersby Ida Abdalkhani

100 Conversation Changers

by Ida Abdalkhani

Ida Abdalkhani
Featured Reviews

Ida Abdalkhani
Featured Articles & Resources

What I Learned Backpacking Around the World

It’s interesting how of my varied journeys and adventures in life—getting my MBA right after my undergraduate degrees (with no full-time work experience), going from corporate...
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7 Tips on How to Prepare to Teach, When You Haven't Been Trained as a Teacher

I recently started teaching at my alma mater, The Ohio State University. Given the focus of my boutique consulting business, Ability to Engage, where we help companies develop...
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I grew up in a depressed rust-belt city surrounded by pollution and decay.  I escaped, vigorously pursued my undergraduate studies and leadership activities at Ohio State, added...
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LET LAUGHTER IN: The Power of Laughter

LET LAUGHTER IN: The Power of Laughter By Ida Abdalkhani, Founder at Ability to Engage Not too long ago, I physically felt the effects of stress on my body from long...
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Ida Abdalkhani

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