Ida Abdalkhani

In this presentation, Ida Abdalkhani discusses core human desires, the need to look beyond what you initially see, empathy, how to build trust and influence, and the importance of challenging our assumptions and conducting research to connect with your audience in meaningful ways.

Ida uses her unique experiences leaving corporate America, becoming a Laughter Yoga instructor, and backpacking around the world to help tell the story of how we can all ‘tune-in’ and connect better with those around us.

In this presentation, Ida Abdalkhani discusses the importance of problem framing to achieve game-changing thinking and vision. She then discusses the core tenets of design thinking and how it can be used to drive innovation and to make changes in a business model or life.

Ida uses her understanding of creativity, design thinking, and strategies for innovation that she has taught at both the undergraduate and graduate levels at the University of Michigan and The Ohio State University to help unleash your personal creativity and create value for yourself and teams you work with.

In this presentation, Ida Abdalkhani shares her personal journey of leaving her role as a Global Brand Manager at Procter & Gamble, backpacking around the world and becoming an author, international speaker and award-winning entrepreneur of Ability to Engage. She discusses the framework she’s developed to help herself and others identify passion vs purpose “zones.”

In this presentation, Ida Abdalkhani discusses the key pieces of information needed to create a brand. Ida will share frameworks to start organizing the information you have to create a brand. Note: This is a branding 101 presentation geared to individuals outside the marketing or brand functions or start-ups. It is not intended for those that have previous experience with brand building.