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Gary & Valerie Berman | Ketchup & Salsa: Cultural Competency For Profit

Gary & Valerie Berman

Ketchup & Salsa: Cultural Competency For Profit

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Fee Range
$10,000
Travels From
Florida, United States

Gary & Valerie Berman
Biography

Colombian born Valerie (Salsa) and Chicago born Gary (Ketchup) share a wonderful, passionate, HIGHLY interactive and entertaining keynote presentation based on their 20 year multicultural marriage combined with consumer and marketing insight from their pioneering market research company.

They share relevant stories and insights that everyone can relate to (think My Big Fat Greek Wedding) and they will literally get you off your feet (to dance and to embrace).

As co-presenters, Valerie and Gary will also conduct LIVE audience polling on issues that are important to you and to your audience. The results are instant and they have the amazing ability to relate the real-time findings into actionable steps that can be used as soon as you return to your office!

Gary & Valerie Berman
Featured Keynote Programs

Ketchup & Salsa
Cultural Competency For Profit

Colombian born Valerie (Salsa) and Chicago born Gary (Ketchup) share a wonderful, passionate, HIGHLY interactive and entertaining keynote presentation based on their 20 year multicultural marriage combined with consumer and marketing insight from their pioneering market research company.

They share relevant stories and insights that everyone can relate to (think My Big Fat Greek Wedding) and they will literally get you off your feet (to dance and to embrace).

As co-presenters, Valerie and Gary will also conduct LIVE audience polling on issues that are important to you and to your audience. The results are instant and they have the amazing ability to relate the real-time findings into actionable steps that can be used as soon as you return to your office!

Juxtapositioning™
How Business Can Get Multicultural Right

For decades, corporate America has talked about diversity, ethnicity, multiculturalism, emerging markets, and market segments - without producing a measurable formula for realizing sustained revenue from this rapidly-growing but untapped consumer pool.With the revolutionary Juxtapositioning method, Gary sweeps aside the squabbles over terminology and shows you how to apply a results-driven, measurable approach to earning trust, loyalty, and profit from multicultural market segments. So you can make money and do the right thing.

Gary & Valerie Berman
Featured Reviews

Frequently Asked Questions

Quick answers to some of the most common questions about booking Gary & Valerie Berman for your event.
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How do I book Gary & Valerie Berman for my event?

Booking Gary & Valerie Berman with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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Gary & Valerie Berman

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