We have hired Sam to speak at MHEDA conferences on several occasions and every time, Sam has hit a home run. We have referred Sam to a number of other association colleagues and we always hear rave reviews and 'thanks for the recommendation.' If you are looking for a speaker/presenter who is easy to work with, will provide outstanding value and has a wealth of experience and understanding about online search secrets, sales, and social media, Sam is your guy!
Meet Sam Richter, a distinguished Hall of Fame speaker renowned for his expertise in digital information. Sam is the only professional speaker who not only helps you discover the power of online intelligence, he also builds the AI and ChatGPT intel resources to ensure you experience immediate success. Throughout his career, he has crafted innovative programs and technology for both start-up companies and some of the world's most recognized brands.
Professional Speaker Hall of Fame
Top 15 Highest-Rated Speakers for Virtual Events
Top 50 Sales Keynote Speakers
Top 25 Most Influential Sales Leaders
Top 100 Motivational Speakers
Minnesota Speaker Hall of Fame
Top Sales Coach
Certified Speaking Professional (CSP) - Top 10% of World's Speakers
Bestselling Book - Awarded Sales Book of the Year
Inc. Magazine Entrepreneur of the Year Finalist
Sam is the founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of people around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced.
The National Speakers Association inducted Sam into the Professional Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association's CSP Designation, reserved for the top 10 percent of the world's professional speakers.
He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, one of the world's Top 100 Motivational Speakers, a Top Sales Coach by the Coach Foundation, and he is also a member of the Minnesota Speaker Hall of Fame.
Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."
In addition to speaking and writing, Sam created numerous AI-powered technologies, including one of the world's top prospecting/sales meeting preparation resources, the Business / Sales Intel Engines, a library of online intel tools at YouGotIntel, the Recruiting Search Engine, the veteran search engine YouGotHeroes, the financial advisor Find5500.ai program, the email list building resource Relevate.ai, and the SearchLink.ai family of custom enterprise business, sales, and competitive intelligence search applications.
Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and has been recognized by LinkedIn as having one of the world's most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications.
For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting-edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launches and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.
He has won regional, national, and international awards, including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award - "the "Oscars" of the software industry" - for Best E-commerce Software. He is a member of the Business Journal's "Forty Under 40" and a past finalist for Inc. Magazine's Entrepreneur of the Year.
Sam serves on the Boards of Directors for Brandpoint, one of the world's leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform. He is also an advisor and partner at numerous technology, big data, and sales organizations.
Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. His postgraduate education includes certificate degrees in Executive Leadership from the University of St. Thomas and in Corporate Boards of Director Ethical Leadership from Saint Mary's University.
Sam lives in Minnetonka, Minnesota, with his wife and two children. He enjoys mentoring individuals in his community and volunteering his time working with non-profit organizations, including Mental Health Navigators, a national non-profit online community support and resource group helping parents of children experiencing mental health issues, where Sam built the nationally renowned Mental Health Resource Search Engine.
Featured Keynote Programs
Every YES Begins With a Know
It's amazing that in today's information world, the key metric that many organizations still use to judge sales activity is the number of calls made. Sure, you can open up the phone book or purchase a lead list and start with "A" and end with "Z" and mathematically, someone will buy. Or, you can leverage Sales Intelligence to locate the right prospects, at the right time, with the right message and dramatically decrease close times, and increase margins. In this dynamic program, you will discover…
How to generate opportunities using sales trigger events and powerful introductions, so you're calling on the prospects who most likely need your product or solution, right now.
How to use search engines, social media, and the Invisible Web as powerful sales and competitive "intelligence agents," ensuring you align your value proposition to what prospects care about.
How to leverage information to make a great impression, ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.
How information truly is power, allowing you to get past gate keepers, clearly differentiate from the competition, negotiate on value instead of price, and bottom line: win more business.
This new way of thinking, will completely change the way you find and call on new opportunities. And it's proven to work in any economic environment. This high energy, motivating, jaw-dropping, incredibly high content presentation delivers practical, proven strategies and tactics organizations can immediately implement to dramatically improve sales performance.
Don't Steal the Cheesecake
Digital Reputation Management in an "Everything You Do Is Posted Online" World
In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER! In "Don't Steal the Cheesecake" you will learn...
- What is a "personal brand," why you already have one, how to enhance it, and how your personal brand can dramatically impact your company's brand and reputation.
- The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a "YouTube Sensation."
- What a company can, and cannot, do as it relates to what an employee posts on his/her personal social networks, and how to monitor, work with, and train staff to communicate in a digital world.
- Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find.
This thought provoking, super entertaining, and somewhat scary program will provide you very practical ideas you can immediately implement to improve your brand, stay out of trouble, and craft/manage your digital reputation.
Know More! Sales/Relationships (Part I)
Search Secrets to Find More Leads, Provide More Value, Build Strong Relationships, and Make More Money
In today’s commoditized world, business is all about relationships and providing relevant value. When you know more about your prospects and clients, you're better able to relate on a personal level, generate meaningful rapport, ask challenging questions, identify new leads, and generate powerful referrals. Most important, studies show that when you practice Sales Intelligence, you'll win two times more business. In this dynamic presentation, you will discover...
-How to find information in ways that you never thought possible including existing lead lists, inside information on companies and industries, and personal information on prospects and clients.
-How to use social media as a powerful sales and competitive "intelligence agent," and how to access the "Invisible Web" to find information that most think is not available online.
-How to leverage information to ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.
-How to leverage information to make a great first impression, provide relevant value, stay in touch with in meaningful ways, and generate genuine mutually beneficial relationships.
This high energy, motivating, incredibly high content presentation is the perfect complement to any existing sales training and process. Learn the "how to" when it comes to finding information that you can use to engage with prospects and clients in ways that are relevant to what they care about.
Know More! Sales/Relationships (Part II)
Advanced Search Secrets to Know Even More About Industries, Companies, and People
In Know More! Sales/Relationships Part I, you learned web search secrets that you can use every day to find information on prospects and clients. In Part II, you’ll learn the inside techniques that many professional business intelligence experts don’t even know including…
-Google search algorithms for finding existing lead lists, membership directories, competitor proposals, past and current RFPs, and more.
-How to mine social media to identify ideal prospects, generate strong referrals, and follow-up with others in ways that they care about.
-Hidden websites and tools that reveal the inside information on companies and people, and that can even help you create a pipeline of leads before the lead even exists.
Most important, you’ll learn how to QUICKLY find and LEVERAGE the right information, so your time is spent meeting with prospects and clients, winning more business, and making more money.
Sam taught our sales team how to maximize our time on social media vs. the traditional sales call. His techniques will assure that you never enter a sales communication without knowing everything you ever wanted to know about your prospect. Sam Richter will change the way you look at sales and prospecting.
I've already heard from attendees who said that your presentation alone paid for the cost of their trip. Thanks for delivering such relevant, applicable and entertaining content.
Your presentation was the best one of our entire convention. You are a guaranteed "home run." Our attendees received some solid takeaways, and you were highly entertaining and enlightening. If you ever need a referral, please send them my way - I would love to sing your praises!
You are the best speaker in our organization's history, and your competition is strong .we have had the President, sports stars, and some of the most-well known speakers in the world. For you to be placed at the top WOW! You are now one of our go to speakers and I can't wait until the next time we have you front and center!