Rapidly changing technology, quick market saturation, unexpected competition, and economic uncertainties - these all make succeeding in business harder than ever today. Companies that are ahead of the curve have a high intensity and consistent focus on markets, customers and competition. Building competitive advantage is not enough. You have to sustain competitive advantage. The required skills are not easy to master.
The source of competitive advantage is a constantly moving target. The best competitors know how to keep moving, can adapt quickly to meet market and technology changes, and always stay on the cutting edge. Marketplace and organizational agility are prime factors of success. Dynamic organizations thrive through agility and infinite marketplace adaptation to become market leaders.
Business strategies must and are changing in an effort to become more competitive. Many businesses have to be totally revamped to reflect the new values, new management styles, and new ways of doing business necessary to meet the competitive challenge. Building Competitive Advantage covers the “new rules” for competitive vigor.