Michael R. Solomon |  A leading expert with cutting-edge approaches to sales and consumer psychology.

Michael R. Solomon

A leading expert with cutting-edge approaches to sales and consumer psychology.

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Philadelphia, PA, US

Michael R. Solomon

A leading expert with cutting-edge approaches to sales and consumer psychology. He works with major marketers to help them understand what their brands really mean to the people who buy them.

Michael is passionate about the extraordinary world of the ordinary consumer. He brings humor and arresting visuals to his keynotes to show how everyday behaviors are much more meaningful than you thought - and an essential pathway to grabbing the attention and loyalty of your customers. The marketing guru Philip Kotler summed it up when he stated, "Solomon has the mind of a scientist and the writing flair of a journalist.

Michael "wrote the book" on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Michael's mantra: We don't buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell's), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph's University in Philadelphia) and an industry consultant, Michael combines cutting edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs - today and tomorrow. An executive at Subaru said it best: "The man is a scholar who is current and street-wise."

Michael R. Solomon
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Earthshaking Disruptions in Consumer Behavior
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Michael R. Solomon
Featured Keynote Programs

Finding Gold in the New Green Economy

Is there gold in green marketing? We are witnessing a global revolution as the ethic of sustainability seeps into more and more industry sectors. Environmental and economic changes dictate that we must develop and successfully market sustainable products. Ironically, business leaders often are several steps ahead of their customers.Many consumers are slower to embrace the value of sustainability – particularly if they think they need to pay more for it. The worldwide recession also muted the growing drumbeat for a green economy.
The target audience for this seminar is executives with responsibility for marketing, new product development, and/or communicatons. The presentation explores the concept of sustainability – primarily as today’s consumers understand (or misunderstand) it. We will review some of the fundamental drivers of consumer behavior and understand how these processes either faciliate or impede market acceptance of green products.

The Brave New World of Consumerspace

Evolving trends in technology and lifestyles are fundamentally changing the ways relationships between consumers and companies are formed, maintained -- and dissolved. Many people now feel empowered to choose how, when, or if they will interact with corporations as they construct their own consumer-space. In turn, companies need to develop and leverage brand equity in order to attract the loyalty of these consumer "nomads."

Are You In or Out?

Styles come and go, and being “in fashion” is a hot button for consumers. What determines what’s hot and what’s not? We usually equate fashion with clothing, but in reality fashion process influence the fortunes of many products such as cars, home furnishings, music, and even high-tech items. Explore how a style is created, how it spreads through a market and why it dies.

Getting Consumers to Consume in Tough Times
How can Marketers Motivate Relucant Buyers?

In a stormy economic climate it’s tempting to slash prices and hope for the best. But, not everyone can be (or should be) a Dollar General brand. When the going gets tough, the tough get more loyal to the core brands that hold deep meanings to them. These meanings are more important than ever when we have to ration our purchases and pick only those brands that will maximize personal ROI. Consumers won’t necessarily opt for the cheapest brand, but they do need a solid reason why they shouldn’t.
Anxious buyers cling tenaciously to safety nets as they try to weather the economic storm – and their favorite brands need to be within reach. Building and preserving hard-fought brand equity matters more than ever, but today new thinking is needed to nurture these bonds. A new emphasis on frugal chic means consumers want their brands to work harder for them. In tough times, don’t push away the ones you love!
This presentation will review emerging techniques to ramp up consumers’ reliance on the brands that matter to them – even as they jettison the ones that don’t. These approaches involve changing the way marketers think about their customers – elevating them from pawns to partners. Some specific ways to do this include social networking, mass customization, open-source marketing, engaging shoppers in immersive 3D computer platforms and integrating lead users into the product design cycle. Attendees will benefit as they take away new ways to think about enhancing the value they deliver and in the process calm the nerves of anxious customers.

Michael R. Solomon
Featured Books

The New Chameleonsby Michael R. Solomon

The New Chameleons

by Michael R. Solomon
Marketers Tear Down These Wallsby Michael R. Solomon

Marketers Tear Down These Walls

by Michael R. Solomon

Michael R. Solomon
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