Lisa Song Sutton

Lisa built an impactful personal brand through modeling and pageantry. As her businesses grew, her personal brand reached new audiences in the entrepreneurial and start-up spaces. Lisa has discovered and utilized 7 key lessons in how to successfully combine your personal brand with your business endeavors to grow both accounts in a positive and impactful manner.

Lisa was the shortest contestant and the oldest contestant in her division at the Miss Nevada United States pageant in 2014. She was one of the few who were not born and raised in the state. With these significant strikes against her, Lisa defied the odds and won the crown by doubling down on her competition strengths: interview and on-stage question.
Lisa has replicated this model time and time again throughout her business career. She will share her personal stories and show you how to select and enhance your strengths, launching your goals.

Lisa has always worked in heavily male dominated industries. She started her post-school career in the legal industry. Moving forward to opening businesses in male driven industries including real estate, tech and food and beverage wasn’t an easy path. Lisa shares her top 5 tactics in how to maintain integrity, especially when working with male counter-parts, and negotiating to get the deal done.

While many companies can choose to take on institutional investors or private equity, Lisa is a big believer in self-funding and boot-strapping your company. She has done this several times over and advises other companies on how to do so. Lisa shares the tactics that worked, and the ones that didn’t, to help guide you in creating a successful business without having to give away most of it to investors before you even have a chance to start.