Kyle has quickly built a reputation for an excellent in-depth understanding of the application of social and digital media for both small businesses and large corporations. He has currently taught over 175 companies and businesses across the world. Kyle is author of two books: Twitter Marketing for Dummies (Wiley, 2009) and Branding Yourself (Pearson, 2010). The second edition of Twitter Marketing for Dummies will also be released in 2011. Recognized both locally and globally for his knowledge of social media, he is routinely invited to share his expertise with audiences all over the world. Kyle writes a regular blog at KyleLacy.com that is featured on the AdAge 150 and the Wall Street Journal Online.