Cam Marston | Informative, engaging, humorous, and full of concrete research

Cam Marston

Informative, engaging, humorous, and full of concrete research

Cam Marston
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Financial Services
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Selling Across the Generations

The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today’s business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to “Yes.”

In this presentation, Cam Marston shows you how to create a fast and genuine connection with new customers, sell to your customer’s expectations, build trust between generations, and avoid communication pitfalls.

Throughout the presentation you will learn how companies are effectively engaging generational marketing techniques to appeal to the unique decision-making traits of each generation and how to develop a solid sales process based on generational biases and business preferences

Recruiting and Retention

We hear it all the time: “Our people are our greatest asset.” But finding good talent is hard to find and even harder to keep. How do you build your people assets? What do today’s employees want? In today’s multigenerational workforce, Millennials want meaning and freedom, Generation X wants openness and flexibility, Boomers want recognition and authority. Matures like rules and respect. What about the iGen, the generation following the Millennials? Much remains unknown but early indications suggest they want even more freedom and lots of attention. Each generation has something to offer so every business needs to offer something to each generation.

Retaining employees is far more cost-effective than recruiting and training new ones. This presentation profiles each generation of employee – what will get them on the clock and what will keep them ticking. Cam Marston will help you adapt your recruiting and retention program to suit the ambitions and goals of each generation, choose from the best that each has to offer and realize the full return on investment in your workforce.

Recruiting, training, experience, and institutional memory make your employees your most valuable assets. Effective multi-generational hiring and retention efforts will help ensure that those assets keep working for you and not for someone else.

The Re-Architecting of Business
Spotlight on Financial Services

The Bureau of Labor Statistics predicts that the job category of Financial Managers will have significant growth between today and 2026. At the same time, predictions for that job suggest that much of the job’s daily tedium will be given over to machine intelligence, big data, robotics and natural language processing. This begs the questions: What will the financial services professionals of the future do? What will their days look like? How will they serve clients?
To further complicate matters, how will customer demands change in the future? Will they want more or less of their financial services professional’s time? Will they expect financial management to be automated? If so, what services will they expect from their financial professional? What will clients be willing to pay for?
Learn where Cam’s research and findings indicate that it’s all leading and how you can prepare so that you’ll be ahead of the changes and ready for your customer of the future.

Leadership in a Distracted World

Our world today is loud, cluttered, and busy. There are countless attempts made each day to get our attention and distract us from our goals. What must leaders do to gain the attention and respect of those around us? What must leaders do to maintain their own focus and their team’s focus. Learn how our society has formed generations whose communication styles and priorities vary greatly and how leaders must work differently with each group to keep them focused on their goals.

Cam Marston
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