Valorie Burton | Best-Selling Author, President and CEO of The Coaching and Positive Psychology (CaPP) Institute, Personal and Executive Coach and International Speaker

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Valorie Burton

Best-Selling Author, President and CEO of The Coaching and Positive Psychology (CaPP) Institute, Personal and Executive Coach and International Speaker

Valorie Burton
Biography

Valorie Burton is founder and CEO of the Coaching and Positive Psychology (CaPP) Institute. Her message helps you build resilience and happiness and has a research-based emphasis in the pioneering field of applied positive psychology – the study of what happens when things go right with us.

Valorie is the author of over a dozen books, including Successful Women Think Differently, the forthcoming Rules of Resilience, and Brave Enough to Succeed. Valorie has been a regular guest on the Today Show and numerous media outlets and has spoken for hundreds of organizations, ministries and government entities, including Google, Apple, NASA, Bank of America and the US military. Valorie was recently named to the "Coaches50," a list of the 50 most influential executive coaches in the world by Thinkers50, a global ranking of leadership thinkers.

She founded The CaPP Institute in 2009, and the company has served clients and coaches worldwide with coach training and resilience training. She is also the coaching “mentor” for more than 50,000 Maxwell Leadership Certified Team members from over 100 countries. Her practical coach training has been translated into eight languages. She is a Master Certified Coach (MCC), a credential granted by the International Coaching Federation to about 4% of credentialed coaches worldwide.

Valorie has a master’s degree in applied positive psychology from the University of Pennsylvania, a master’s degree in journalism from Florida A&M University and a BA from Florida State University. She and her husband Jeff have three children and live on a horse farm near Atlanta, Georgia.

Valorie Burton
Featured Videos

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Valorie Burton
Featured Keynote Programs

RULES OF RESILIENCE
The Secret to Thriving No Matter What

Resilience isn’t just a buzzword—it’s a leadership imperative. In this engaging keynote, Valorie shares science-backed “rules” to build the mindset, habits, and emotional fitness that fuel sustainable resilience and performance

Based on her upcoming book, Rules of Resilience

Key Takeaways:

  • Reframe challenges and bounce back faster Build emotional and mental strength
  • Thrive under pressure and uncertainty
  • Develop a personal resilience system

SUCCESSFUL WOMEN THINK DIFFERENTLY
Mindset Shifts and Habits that Cultivate Success, Resilience, and Wellbeing

What if success isn’t about doing more—but thinking differently? This powerful keynote helps women (and organizations that support them) apply research-based strategies to shift mindset, boost clarity, and create lasting success.

Key Takeaways:

  • Break through limiting beliefs
  • Cultivate optimism, grit, and focus
  • Align decisions with purpose
  • Shift self-talk and habits for impact

THE COACHING EFFECT
A Positive Approach to Inspire Growth, Results, and a Culture of Success

Coaching isn’t just for coaches—it’s a leadership superpower. In this practical session, Valorie introduces a proven coaching framework that anyone can use to inspire clarity, accountability, and breakthrough results.

Key Takeaways:

  • Apply a 3-step model to coach yourself and others 
  • Foster motivation and psychological safety Cultivate a resilient, results- driven team culture
  • Embed coaching into everyday leadership moments

LEAD LIKE A COACH
The Leadership Skill that Unlocks Potential, Develops People, and Drives Results

Today’s most effective leaders don’t just manage—they coach. Valorie equips leaders with practical, science-based tools to lead with empathy, emotional intelligence, and vision—empowering people and driving real results.

Key Takeaways:

  • Lead with coaching tools that drive performance 
  • Strengthen emotional intelligence and influence Navigate change with confidence and clarity
  • Build high-trust, high-impact teams

Valorie Burton
Featured Books

Let Go of the Guiltby Valorie Burton

Let Go of the Guilt

by Valorie Burton

Break Your Guilt Habit! In Let Go of the Guilt, life coach and bestselling author Valorie Burton teaches you a simple, but profound method that will free you from what she calls the "false guilt" that is so common today.

As you peel back the layers, you'll feel the burden lift. And that's when you make room for your authentic self and the joyful life that is possible for you. Through her signature self-coaching process, powerful questions, and practical research, she shows you how to:

  • recognize and overcome the five thought patterns of guilt,
  • break the surprising habit that tempts you to subconsciously choose guilt over joy,
  • stop guilt from sneaking its way into your everyday decisions and interactions,
  • flip those guilt trips so you can keep others from manipulating you, and
  • stop setting yourself up for stress, anxiety and obligation, and instead set yourself for a life of joy and freedom

Valorie's journaling questions and research-based process will shift your perspective, give you clarity and courage, and equip you with a plan of action to let go of the guilt for good.

Successful Women Speak Differentlyby Valorie Burton

Successful Women Speak Differently

by Valorie Burton

Stop Underestimating Yourself.
You are capable of far more than you know.

The most successful women are often not the most talented, the most gifted, or even the most experienced. What these women have is a knack for communicating that opens doors and gives them influence.

Gleaning from powerful research, bestselling author and life strategist Valorie Burton unearths practical insights you can put to work in your life immediately. Scientific studies are proving what the ancient wisdom of Scripture has shown all along: The power of life and death lies in the very words you speak. Let Valorie teach you how to...

  • recognize the nuances in speech that can mean the difference between success and failure
  • increase your influence by changing what you think and say in critical moments
  • speak accurately about yourself so you don't sabotage your most meaningful goals
  • boost your confidence by making simple tweaks to your everyday speech

Your words are powerful tools. It's time to use them to build the life you really want.

Successful Women Think Differently: 9 Habits to Make You Happier, Healthier, & More Resilientby Valorie Burton

Successful Women Think Differently: 9 Habits to Make You Happier, Healthier, & More Resilient

by Valorie Burton

Popular author and professional certified coach Valorie Burton knows that successful women think differently. They make decisions differently. They set goals differently and bounce back from failure differently. Valorie is dedicated to help women create new thought processes that empower them to succeed in their relationships, finances, work, health, and spiritual life. With new, godly habits, women will discover how to:

  • focus on solutions, not problems
  • choose courage over fear
  • nurture intentional relationships
  • take consistent action in the direction of their dreams
  • build the muscle of self-control

In this powerful and practical guide, Valorie provides a woman with insight into who she really is and gives her the tools, knowledge, and understanding to succeed.

It's About Time: The Art of Choosing the Meaningful Over the Urgentby Valorie Burton

It's About Time: The Art of Choosing the Meaningful Over the Urgent

by Valorie Burton

Discover the eternal value of your finite time--and intentionally choose the meaningful over the urgent every single day.

Our culture makes it so that even the most organized and efficient among us feels the pressure of the ticking clock and the possibility and regret of missing out. Modern life has evolved in a way that sets us up for stress, pressure, and overload. New norms and attitudes tap into deeply-wired psychological impulses that make it harder than ever to take control of your time. Many of us also have innate personality traits that make the struggle even worse.

No wonder time can become a tyrant that leaves us chronically stressed and discontented. Unlock an approach to life that bestselling author Valorie Burton calls "living timelessly." You will come to understand

1) the gradual changes that have led us to a place where having too much to do and too little time to do it is the norm,

2) the vision for what it could look like if you were free from the stress of time and how to blast through the obstacles to those possibilities, and

3) the practical steps to choosing the meaningful over the urgent so that your life is unhurried yet purposeful and reflects the values and impact that are unique to you.

It's About Time helps you reimagine a life that is meaningful, at a pace that is natural, with a load that is doable and equips you with the tools to make it happen.

Brave Enough to Succeed: 40 Strategies for Getting Unstuckby Valorie Burton

Brave Enough to Succeed: 40 Strategies for Getting Unstuck

by Valorie Burton

Most people aren't brave enough to live the life of their dreams. But that doesn't have to be your story. Use bestselling author Valorie Burton's 40 powerful tips to transform your fears into action, get unstuck, and be unstoppable.

Happy Women Live Betterby Valorie Burton

Happy Women Live Better

by Valorie Burton
Provides advice from a Christian perspective on how women can achieve greater personal happiness, discussing thirteen areas in which choices can be made to overcome adversity, maximize opportunity, and gain deeper satisfaction with life decisions.

Valorie Burton
Featured Articles & Resources

Valorie Burton: How to Be Better Not Bitter

Listen Transcript Intro: Welcome to Beyond Speaking with Brian Lord, a podcast featuring deeper conversations with the world's top speakers. Brian Lord: Hi, I'm...
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