William Arruda

Delivering effective keynotes and workshops online takes a special combination of expertise and energy.
Using neuroscience and his extensive research, William has discovered exactly how to captivate audiences in the virtual world with content and delivery that’s engaging and impactful. In fact, he consults with clients to make their online presentations more magnetic and meaningful. William’s digital keynotes, sales kick-offs, workshops, and on-demand videos (from CareerBlast.TV) are designed to stand out in today’s online events and blended learning programs. Discover what makes his virtual keynotes dynamically different.

Welcome to the new all-virtual, all-the-time world of work! With one click, one tap, one search term, people are forming their impression of you from pixels. To succeed, you need relationship-building skills for the virtual world. That means delivering a powerful digital first impression, growing and nurturing connections online, and making sure that your bits-and-bytes brand doesn’t clash with the flesh-and-bones YOU. Sound daunting? Not to worry! In this keynote that’s based on his latest book, Digital YOU, personal branding guru William Arruda provides an adventure-filled roadmap for building a powerful online presence — taking advantage of all the digital tools available, including social media, video, and Zoom. The result? You’ll soon be known as a virtual virtuoso who delivers unique value to decision makers.

The goal of every effective salesforce is to build long-term loyalty. But the competition for that loyalty has never been as fierce as it is today. Developing a strong personal brand is the key to achieving a competitive edge. Strong personal brands open doors, build trust, and turn current customers into brand ambassadors. In this highly interactive, eye-opening session, William Arruda unlocks the fundamental strategies of his three-step personal branding process. You and your team will uncover and express your personal brands in support of your sales goals. You’ll also master the secrets of creating a powerful digital first impression, maximizing social media to expand your visibility and credibility, and leveraging the little-known features of LinkedIn to help you deliver value to your prospects and rise far above others who seek to land the same accounts.

At long last, companies are waking up to the importance of promoting women into leadership roles. Women are the future of business: Their perspective and their experiences are uniquely aligned with the needs of the new world of work. Unfortunately, perceptions of women in positions of power are sometimes unpredictable. Drawing on the frontline observations of hundreds of female clients throughout corporate America, William Arruda presents an empowering, liberating approach to personal branding that not only celebrates the authentic self but also dispels the naysaying that may be echoing within a company’s culture. This keynote helps women stand out, influence others, and develop an unstoppable professional reputation. Through this presentation, women can discover how personal branding (in the real and virtual worlds) is the key to success and equity in the C-suite and beyond.

In a WFH world where people learn about you online before meeting you in person (if they ever meet you in person), LinkedIn is now the single most important tool for expressing your personal brand. Not having a LinkedIn profile sends a message that you aren’t serious about your career, but just having a profile is not enough. You need to understand how to use the platform’s little-known power features in order to deliver greater value to your team, your company, and your own career path. You need your profile to stand out from myriad others to attract the attention of the right decision makers. You need a connection strategy that will rocket you toward your goals. And you need to know how to integrate LinkedIn into your comprehensive social media plan. This innovative presentation reveals all the latest tips and techniques for turning LinkedIn into the ultimate launch pad for your success.