The Power of Connection
Relatable Sales Strategies for a Changing World
Sales is about more than numbers. It’s about meaningful human connections.
As buyer behavior evolves, forward-thinking sales teams are connecting more authentically to thrive. They understand today’s buyers want to work with people who understand their needs and provide customized value.
This requires a focus on building genuine relationships beyond transactions.
Communication and relatability expert Rachel DeAlto shares proven strategies for sales teams to embrace this change and drive growth by leading with connection. Blending cutting-edge research with inspiring stories, attendees will learn:
- Relate to modern buyers’ motivations and priorities
- Strengthen communication by listening to understand
- Build expertise and confidence through co-creation
- Form authentic partnerships via shared purpose and passion
- Continuously develop relatability skills and mindsets
- Optimize activities to nurture relationships
Sales leaders will gain actionable techniques to help their teams connect more deeply, convert more contacts into satisfied clients, and maximize the potential of every relationship.