Trust
Building a Culture of Trust In Distrustful Times
Culture starts with trust and according to the Edelman Trust Barometer we have all-time low levels of trust in media, business, and government. We have never believed less, agreed less, or trusted less. Yet, building a culture of trust, and developing the community that surrounds it, remains essential for any organization, startup, or brand. So what are new ways to build trust in an era of mistrust? With research and current business case examples Neil shares what works, what doesn’t, and how to figure out who to really believe. This talk debuted as a SXSW Featured Keynote and includes 3 modern ways organizations can build more trust.
Takeaways:
– Finite Over Infinite: In an era of infinite choice, the value of curation skyrockets
– Human Over Algorithm: In an era of bots, we trust brains
– Go All In, Show All In: The more chips you push into the middle, the more we buy your hand