Lisa Baird

CEO of NextUp, former NWSL Commissioner and CMO US Olympic Committee

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New York, New York, United States

Lisa Baird
Biography

Lisa Baird is a proven leader across private and non-profit sectors where she has been instrumental in building some of the world’s most iconic brands and sports properties. Her diverse marketing and sponsorship expertise spans the non-profit and private sector including sports, media, technology, healthcare, consumer and automotive. She has a demonstrated track record of revenue and profit growth. Lisa currently serves on the board of Cantaloupe (NASDAQ:
CTLP), a leading provider of technology for self-serve commerce. Her previous board service includes Fox Racing (acquired by Vista Outdoor), GK Elite, the International Hall of Fame of Tennis, and the Women’s Sports Foundation.

Lisa was announced as the Lisa President and Chief Executive Officer of NextUp in April, 2023. NextUp is the largest non-profit association providing learning and development programming to advance all women in business. Prior to this, Lisa was the Commissioner of the National Women’s Soccer League (NWSL), the world’s leading professional women’s soccer league. During her tenure, she signed groundbreaking media and corporate sponsorships and led the industry as the first pro sports league to return to play in North America in 2020. Prior to joining the NWSL, she was the Chief Marketing Officer at New York Public Radio and served in the same capacity for the United States Olympic and Paralympic Committee for over a decade. Until 2008, she was SVP of Marketing and Consumer Products for the National Football League (NFL). Prior to joining the NFL, Baird gained over twenty years of marketing experience in global organizations managing the world’s most well-known brands including IBM, General Motors and Johnson & Johnson. She began her career at Procter & Gamble in brand management. Lisa is a graduate of the Schreyer Honors Program at Pennsylvania State University and received her MBA from the Smeal Business School. In 2021, she was awarded the McElroy Award from the P&G Alumni Association for her achievements in consumer marketing and the Distinguished Alumna Award from her alma mater, Penn State, and the Sports Business Journal’s top award for Innovation.

Lisa Baird
Featured Videos

Current: Transformational Power of Sport

Time 46:45

Frequently Asked Questions

Quick answers to some of the most common questions about booking Lisa Baird for your event.

How do I book Lisa Baird for my event?

Booking Lisa Baird with Premiere Speakers Bureau is a streamlined 4-step process:

Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.