Heather Hansen | Award Winning Trial Attorney and Best Selling Author Teaching the Tools to Win Sales, Attention, Loyalty and Engagement.

Heather Hansen

Award Winning Trial Attorney and Best Selling Author Teaching the Tools to Win Sales, Attention, Loyalty and Engagement.

Heather Hansen

Heather Hansen know how to build belief. She was a trial attorney for over 20 years and was consistently named one of the Top 50 Female Attorneys in Pennsylvania. She combines that experience with her psychology degree, her mediation training. and her experience as a TV anchor to help her clients build belief and advocate for their ideas, products and services. 

She’s been an anchor at the Law and Crime Network and has appeared on 

The Today Show, CNN, Fox News Channel, MSNBC, and CBS. She’s worked with Harvard Business School, Google, LVMH, Sav A Tree, and the American Medical Association among others. 

Heather is the author of the best-seller “The Elegant Warrior: How to Win Life’s Trials Without Losing Yourself” and the host of The Elegant Warrior podcast. Heather’s latest book is Advocate to Win-10 Tools to Ask for What You Want and Get It.

Heather Hansen
Featured Videos

Current: Speaking Reel

Time 02:55

More Videos From Heather Hansen

Speaking Reel
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Mastering the Art of Advocacy
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Advocacy, Perspective and the Letter E
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Advocacy Saves Lives
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Heather Hansen
Featured Keynote Programs

Make The Case for Anything and Get It

Whether you’re in sales, marketing, or leadership, you have to make the case for your ideas, your products, and yourself every day. Making the case is advocating. It’s helping people believe. It’s a vital business skill that no one has taught you – until now.

In this engaging, interactive keynote Heather teaches her audiences 3 Cs of an Advocate (Curiosity, Credibility, and Compassion). She shares how you can turn anyone, even your adversaries, into your advocate. That means more referrals, more testimonials, and more word-of-mouth marketing.

Facts tell. Stories sell. Advocates win. Learn to make the case for your potential and you will win.

Learning Objectives:

• Recognize the value of advocacy, and that it’s a skill you can learn and use to win.

• Identify the 3 Cs of an Advocate and how you can use them to change minds, hearts and beliefs today.

• Learn to use the tools of an advocate to turn anyone, even your adversary, into your advocate.

Make the Case for Change, Innovation, Your Team and Yourself

As a leader, it’s not enough to have great ideas. You have to know how to make the case for them. Teams follow leaders because they believe, and an advocate knows how to build belief.

In this actionable keynote you’ll learn how to use the tools of a trial attorney to build belief in your ideas, your products, your business and your team. You’ll learn how to see other perspectives and then use stories and evidence that speak to those perspectives. And you’ll learn to create and collect evidence that is compelling and persuasive so that you can win.

Learning Objectives:

• Recognize the difference between communicating and advocating, and the power of learning to advocate.

• Learn the power of seeing things from other perspectives and how to overcome the proven tendency to lose perspective as you gain power.

• Identify your “jury” and how to help them believe what you need them to believe.

Turn Anyone Into Your Advocate

Referrals aren’t enough. Raving fans aren’t enough. Even promoters aren’t enough. You need clients and customers to do more than talk about you. You need them to advocate for you.

In this engaging, actionable keynote Heather Hansen shares the tools she used in the courtroom so that you can turn anyone, even your adversaries, into your advocates. You’ll learn how to use evidence and energy to help people believe in you so strongly that they want to share it. And you’ll know how to give them the tools to advocate for you successfully.

Learning Objectives:

• Explain why it’s not enough to have referrals, testimonials, promoters or raving fans.

• Use evidence (including data) and energy to change minds, hearts and beliefs.

• Tap into your energy of belief so that others feel it as well.

• Use the SEE Technique™ to give clients and customers the tools they need to make the case for you.

Master the Art of Asking

There are three things that stop us from getting what they want:

  • We don’t know what we want
  • We don’t ask for it
  • Or we don’t ask well

No matter which of these three is your hurdle, you’ll overcome it by learning the art of asking.

Your “jury” is anyone you want to persuade or influence. They give you your wins. And most of the time your most important jury is you. In this interactive, engaging keynote Heather Hansen shares how to persuade any jury to give you want you want. She’ll share the tools you can use to help your Inner Jury know what you want and believe you can ask for it. Then she’ll give you the skills to ask for it effectively, so that you get it.

It’s not enough to know what you want, It’s not enough to ask for it. You have to ask well.

Learning Objective:

• Discern the difference between your Inner Jury and your Outer Jury.

• Use the 3 step decision process to determine what you really want.

• Overcome your doubts in yourself so that you’re willing to ask for what you want.

• Master the art of asking by seeing things through other perspectives and speaking to those perspectives.

Heather Hansen
Featured Book

The Elegant Warriorby Heather Hansen

The Elegant Warrior

by Heather Hansen
Can you win life’s battles without losing yourself?

Life is full of trials, and sometimes you need a warrior spirit to overcome them. Award-winning attorney Heather Hansen has spent over twenty years fighting on the battlefields of the courts―but even in her fiercest clashes, she’s remained true to herself and her principles. She shares her journey to becoming an Elegant Warrior, and imparts the wisdom she’s learned from her decades on the bar.

Armed with the tools and techniques she’s honed in the courtroom, Hansen makes the case that anyone can become an Elegant Warrior: someone who fights adversity with grace and compassion, and battles without losing respect for themselves and their adversaries.

Using real-life case studies and personal stories from the fast-paced courtroom arena, Hansen teaches you how to triumph over your own struggles. From overcoming the Curse of Knowledge to discovering the Power of How, you’ll learn how to tap into your own personal strengths to face whatever challenges come your way.

We all have to go to war at times. Sometimes the combat zone is your home; sometimes it’s the office. And sometimes, it’s your inner world. As an Elegant Warrior, you’ll be armed with the confidence, wisdom and skills to enter the fray and remain true to yourself.

Heather Hansen
Featured Reviews

Heather Hansen
Featured Articles & Resources

Mastering the Art of Advocacy with Former Trial Attorney Heather Hansen

Former trial attorney Heather Hansen shared her fascinating journey from defending doctors in medical malpractice cases to becoming a sought-after keynote speaker and business...
Read More

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