Whether you’re in sales, marketing, or leadership, you have to make the case for your ideas, your products, and yourself every day. Making the case is advocating. It’s helping people believe. It’s a vital business skill that no one has taught you – until now.
In this engaging, interactive keynote Heather teaches her audiences 3 Cs of an Advocate (Curiosity, Credibility, and Compassion). She shares how you can turn anyone, even your adversaries, into your advocate. That means more referrals, more testimonials, and more word-of-mouth marketing.
Facts tell. Stories sell. Advocates win. Learn to make the case for your potential and you will win.
Learning Objectives:
• Recognize the value of advocacy, and that it’s a skill you can learn and use to win.
• Identify the 3 Cs of an Advocate and how you can use them to change minds, hearts and beliefs today.
• Learn to use the tools of an advocate to turn anyone, even your adversary, into your advocate.