Gregg Dedrick

Former CEO of Kentucky Fried Chicken & Brand Building Specialist

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Louisville, KY, United States

Gregg Dedrick
Biography

Gregg Dedrick is president and CEO of Spirit Consulting, Ltd., a brand-building firm specializing in reviving the culture within organizations to achieve transformational growth. Gregg has successfully led major brand-building efforts at PepsiCo, Yum! Brands and KFC, where he most recently served as president for five years. He understands that at the heart of every successful organization are the people who believe in it and bring it to life. His ability to define the essence of the brand and revolutionize the culture are keys to his success in building dynasty brands.

A veteran of more than 20 years in the consumer and hospitality industries, Gregg was the architect of Yum! Brand's world-renowned recognition culture. He has traveled around the globe teaching his personal style of leadership, where he draws on his learnings and relationships with distinguished business leaders - from global brand presidents to championship basketball coaches -- to share the powerful lessons of building a brand and culture the right way.

Working with companies across the United States - from small non-profits to the Fortune 100 - Gregg is a trusted business partner to executives who seek his winning approach to strategy, structure and culture. One of Spirit's highly specialized consultation services is pre-conference planning to establish a powerhouse agenda that creates moments lasting well beyond the event.

Audiences who hear Gregg speak leave with the conviction that it's never too late to create your own do-over. Whether it's a company brand do-over or a personal do-over, Gregg shares five key tenants to identifying where you want to be and a roadmap for getting there - all in his unique style of storytelling.

Gregg Dedrick
Featured Keynote Program

“It’s never too late to create your own do-over

Five powerful steps to re-energizing your brand”

Audiences who hear Gregg speak leave with the conviction that it’s never too late to create your own do-over. Whether it’s a company brand do-over or a personal do-over, Gregg shares five key tenants to identifying where you want to be and a roadmap for getting there – all in his unique style of storytelling.

Frequently Asked Questions

Quick answers to some of the most common questions about booking Gregg Dedrick for your event.

How do I book Gregg Dedrick for my event?

Booking Gregg Dedrick with Premiere Speakers Bureau is a streamlined 4-step process:

Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

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A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

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