Dave Knox | Digital Innovation and Disruption

Dave Knox

Digital Innovation and Disruption

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Cincinnati, OH, US

Dave Knox

Dave Knox is an investor, startup advisor, and speaker in the areas of innovation, marketing, and digital transformation. Blending classical brand marketing acumen with entrepreneurial instinct, Dave is recognized throughout the industry as an innovator who bridges the worlds between brand marketing, digital, and entrepreneurship. 

As Chief Marketing Officer of Rockfish, Dave helped the company become one of the fastest- growing agencies in the country, going from $8 million in 2010 to $70+ million in revenue in 2016. Simultaneously, Dave cofounded The Brandery, one of the top 10 startup accelerators in the US. 

Combining these two worlds, Dave is also the author of the bestselling Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips. 

In his latest entrepreneurial journey, Dave was the CEO of Nature’s Willow, a leading natural pain relief brand he acquired in 2019 and sold in 2022 after growing the business 4x.  Today Dave is the Executive Director of Blue North, serving as a front door for the entrepreneurial community, helping startups and small businesses to connect with the right resources to accelerate their business in Northern Kentucky. 

Dave Knox
Featured Videos

Current: Speaker Reel

Time 02:06

More Videos From Dave Knox

Speaker Reel
Time 02:06
Predicting The Turn
Time 58:55
TEDx: Cultivating a Start-up Culture in Cincinnati
Time 06:36

Dave Knox
Featured Keynote Programs

Predicting the Turn When the Game Changes

For the last decade, the Fortune 500 has been responding to a wave of innovative, disruptive startups rethinking the rules of business.  Now, companies big and small are faced with an entirely new and unexpected disruptor where consumer behavior is dramatically changing and the stakes have never been greater.  

In this new environment, Predicting The Turn takes on a new meaning.  Today’s environment is one where we must be aware of the danger but recognize the opportunity.  No one knows exactly what the future will hold and this talk isn’t about bold – but baseless – predictions.  Instead, Predicting The Turn is about a framework on how we can approach the changes playing out in society, consider the Second Order Consequences for our companies, and recognize the opportunities that may come out of these difficult times.

Takeaways include:

  • How to analyze the Second Order Consequences of today’s environment for your own business.
  • Why more than half of the Fortune 500 were founded during a recession or bear stock market.
  • How companies and employees can adopt a mindset of Continuous Beta.

Predicting The Turn

As a brand marketer, venture investor, and startup advisor, Knox provides a one-of-a-kind worldview into the changing relationship between disruptive startups and Fortune 500 companies. Predicting the Turn is about trends and disruption.  At its core, it’s a roadmap to win in the new game of business.  It starts with looking at the concept of “seeing the future” and how participating in the startup ecosystem can help a company see the future of its industry before it happens.  You will learn four strategies that your company might implement to be in a position where you have the best odds to win in high-stakes business.

Takeaways include:

  • Case studies of companies that succeeded or failed at innovation
  • Techniques for future-proofing your company
  • Ways to engage disruptors

Partnerships for Innovation

After leading Procter & Gamble’s partnerships with digital innovators like Facebook and Google, Dave has helped companies such as Ford Motor Company and Nestle to navigate the landscape of venture capital and Silicon Valley. While some people see entrepreneurship and Fortune 500-type companies as the antithesis of each other, Dave has been able to find the connection between them. In this talk, Knox outlines the best practices for building partnerships between companies big and small and how that connection can change the way we think about what we do every day. 

 Takeaways include:

  • Common mistakes Fortune 500s make with startups
  • How startups view larger corporations
  • Do/don’t guidelines of succeeding with startups

Digital Innovation

Disruption and innovation are at the top of every executive agenda for the world’s largest companies. The rise of digital creates tremendous opportunities for companies to embrace innovative new business models. In this talk, Knox guides companies through the digital landscape and how the innovation matrix can spark new ideas for their business. 

Takeaways include:

  • Models for innovation
  • Techniques for building an innovation mindset inside an organization

Dave Knox
Featured Reviews

Dave Knox
Featured Articles & Resources

Don't Bet Against The Midwest

If I was to share the following facts with you, what part of the US would you think I’m talking about: Represents over 20% of the US GDP Nearly 25% of all research in...
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The Rise of Brand Tech

  When the industry talks about startups and technology in the advertising industry, it often receives the shorthand description of “AdTech”. It is a term that I...
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Is Facebook Building the 21st Century Procter & Gamble?

Back in 2008, I had the chance to lead P&G’s Joint Business Planning with Facebook (as well as the other big digital media players). The intent of the Joint Business...
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Even marketers need their 10,000 hours of practice to be great

Bob Lefsetz gets it. And I’m not just talking about the music industry but business overall. He gets what it takes to be great in your industry of choice. A few years ago,...
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