Daniel Sieberg | Emmy-Nominated and Award-Winning TV Correspondent, Head of Media Outreach and Official Spokesperson at Google

Daniel Sieberg

Emmy-Nominated and Award-Winning TV Correspondent, Head of Media Outreach and Official Spokesperson at Google

Fee Range
$20,000
Travels From
NY, NY

Daniel Sieberg
Biography

Daniel Sieberg is the head of media outreach and official spokesperson at Google. Since joining the company in late 2011, Sieberg leads a team that supports journalists around the world as they use Google's tools for newsgathering including Google Maps and Google Earth, Fusion Tables, Google+, Search, Trends, YouTube and more. He also routinely appears on TV and radio to talk about a wide variety of Google's products and initiatives.

The Emmy-nominated Sieberg was previously a technology reporter dating back to the late 1990s for the likes of CBS News, CNN, ABC News, and BBC News America. His stories and analysis have also appeared on MSNBC, NBC News, Fox News, Al Jazeera, CBC, NPR, CTV, the Vancouver Sun and many other outlets. He's just as comfortable talking about the value of backend analytics as he is about the future of connectedness on mobile devices or the social behavior of raid parties in MMOs.

His first book, The Digital Diet: the four-step plan to break your tech addiction and regain balance in your life (Random House/Crown), was published in May 2011 with editions in the UK, Korea and Japan. It's all about nurturing a healthy relationship with our digital lives and ensuring the wonders of technology don't overwhelm us.

Sieberg has been a featured speaker at events all over the world including the London School of Economics, Internet Show Indonesia, Broadband Infovision Awards in Amsterdam, Consumer Electronics Show in Las Vegas, Yale School of Architecture, Smart Content in Korea, NY XPO and the Global Contact Forum in Mexico City among many others. He generally finds a way to weave in the book since the research crosses several avenues of technology, business and society.

Besides being a Googler and a geek, Sieberg also loves watching hockey (originally from Canada) and tries to stay in shape through cycling and running. He lives in New York with his wife and two daughters. He has a bachelor's degree in writing/film from UVic '98 and a master's degree in journalism from UBC '00.

Daniel Sieberg
Featured Keynote Programs

Tech Life 2020

A frequent first rule of predicting tech trends: never trust an expert who proclaims to know the future. But in this case, Daniel Sieberg, who spent 20 years reporting on tech for the likes of CNN, ABC, CBS and the BBC before joining Google four years ago, bases his insights on past as prologue for what’s next and how our immersion in connectedness is affecting our very humanity. Sieberg, who also wrote The Digital Diet, lays out what got us here with devices and smartphone, what’s happening today with social/online/wearable, and stitches together a potential glimpse at where we’re headed. It’s not about a crystal ball, it’s about informed and inspired analysis to assess what’s next from mobility to identity to VR.

Next-gen healthcare trends

From pedometers to smartphone apps to glucose-sensing contact lenses, what’s next for people to personally monitor their own well-being? How can we give people access to their own medical data and make informed decisions? When is knowing too much not helpful? Daniel Sieberg, who spent 20 years reporting on technology for the likes of CNN, ABC, CBS and the BBC and authored The Digital Diet before joining Google four years ago, looks at the technologies available on the market today, how consumers are embracing them and looks ahead to what might be possible. This is a chance to dive into the self-monitoring aspect of healthcare for a thought-provoking presentation on a topic that offers a potentially dramatic shift in medicine.

How is your brand really being perceived?

How do you connect with consumers in a way that's authentic amidst a flood of information online? What can any company do to highlight the "why" of their business? Daniel Sieberg, former technology reporter for CBS, CNN and ABC and current exec at Google, examines what it means to really engage with people around a product or idea and how to win hearts/minds in a meaningful way. It's about more than just a plan, it's about turning customers into fans through the right amount of transparency and access to the very DNA of your company. This talk will feature an actionable plan to get started with new implementations in any business.

Today’s “smart” traveler

Tourists today have more options than ever to explore unseen and niche places within any location. From mobile maps to restaurant recommendations to virtual tours. Plus we've all got a camera in our pocket at all times. But what's the best way to tap into these technologies without losing a real-world experience? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, has been to 50+ countries and 600 cities and offers his take on the right way to be a digital explorer without missing everything around you.

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