Brittany Hodak | Customer Experience Expert and Author of Creating Superfans

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Brittany Hodak

Customer Experience Expert and Author of Creating Superfans

Brittany Hodak
Biography

Brittany Hodak is an award-winning author, entrepreneur, and customer experience expert who helps businesses turn customers into superfans. Her SUPER Model™ framework has empowered thousands of organizations’ employees to transform customers’ apathy into advocacy.

When her debut book, Creating Superfans, was released, Forbes declared: “If you have customers, you need this book. Period.” A recognized authority on customer experience, Brittany has authored more than 350 articles for top media outlets, including Success, Adweek, and Inc.

As an entrepreneur, Brittany founded and scaled an entertainment agency to eight figures, collaborating with global icons including KISS, Taylor Swift, and Dolly Parton. She created 250 unique collectibles, which collectively sold over 10 million copies worldwide and won dozens of awards. Her work even landed her on Shark Tank, where she received four investment offers.

Brittany’s agency clients included Walmart, Disney, Amazon, and Johnson & Johnson, among other Fortune 100 brands. She was the first Chief Experience Officer at Experience.com and previously led marketing initiatives at Sony Music.

Brittany’s high-energy keynotes blend research-backed insights, compelling storytelling, and real-world applications to inspire attendees at every level of an organization to leverage customer experience as their ultimate competitive advantage.

Her deep pre-event customization and interactive delivery ensure that no two keynotes are alike—yet every one is memorable, actionable, and fun. That’s why organizations including American Express, Keller Williams, Mathnasium, PURE Insurance, and PrimeLending have invited her back to speak time and time again.

Brittany Hodak
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Brittany Hodak
Featured Keynote Programs

Creating Superfans
How to Turn Customers Into Lifelong Advocates

We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote shows why every member of a team is in the Experience Department and offers a memorable, proven five-step framework to attract — and keep! — superfan customers.

Audience Takeaways:

  • Why the best marketing on the planet doesn’t cost anything
  • How to consistently elevate ordinary customer moments into extraordinary ones
  • Why superfans are the key to thriving businesses now and in the future

The Future of Customer Experience
How AI Is (And Isn’t) Transforming CX

It’s not a matter of if your customers’ expectations will demand more generative AI solutions for CX, but when and how. In this interactive and eye-opening keynote packed with case studies and hyper-actionable tips, Brittany sheds light on how AI will (and won’t) fundamentally transform customer, employee, and executive experience.

Audience Takeaways:

  • How to use AI to enable hyper-personalized interactions for their customers immediately
  • Which tasks they should never perform again without AI, period
  • How to use AI to better predict customer and employee needs and behaviors

From Commodity to Category of One
How to Immediately Boost Your Reputation, Referrals, and Revenue

Why should your prospects choose your choice over every other available option? If you can’t answer that question clearly and confidently, prospective customers definitely won’t be able to. Brittany talks closing deals with Walmart, Disney, Dolly Parton, and many more to help sales professionals answer a potentially-billion-dollar question: Why do you deserve superfans?

Audience Takeaways:

  • Why the most effective sales tool in human history has worked for millennia
  • How to make commodity factors like pricing and timing much less relevant to customers
  • What to change today to immediately improve sales performance

Brittany Hodak
Featured Book

Creating Superfans: How To Turn Your Customers Into Enthusiastic Advocatesby Brittany Hodak

Creating Superfans: How To Turn Your Customers Into Enthusiastic Advocates

by Brittany Hodak

*Winner of the 2024 Outstanding Works of Literature Award for Sales & Marketing Book of the Year*

Superfans aren't just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining - and keeping - customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.

Brittany Hodak
Featured Reviews

Brittany Hodak
Featured Articles & Resources

Premiere Speakers Bureau Welcomes Brittany Hodak as an Exclusive Speaker

Premiere Speakers is excited to announce an exclusive partnership with Brittany Hodak, an award-winning entrepreneur, customer experience expert, and author. This...
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