About Sergio Zyman

"Selling more stuff to more people more often for more money more efficiently " defines marketing success for Sergio Zyman, the man who put the fizz back in Coca-Cola's fortunes, founded a preeminent marketing strategy firm, and authored four books, including two international best-sellers. Oh, and he was named one of the Top Three marketing pitchmen of the 20th century by Time magazine. Not too bad for a guy who started out south of the border.

Sergio was born in Mexico City and began his career ...