Kelly McDonald | How To Sell and Market To People Not Like You. Top 10 most booked speakers for Corporate and Association events

Kelly McDonald

How To Sell and Market To People Not Like You. Top 10 most booked speakers for Corporate and Association events

Kelly McDonald
Biography

Kelly McDonald is considered one of the nation's top experts in diversity & inclusion, leadership, marketing, the customer experience and consumer trends. She is the founder of McDonald Marketing, which has twice been named one of the "Top Ad Agencies in the U.S." by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

Her client experience includes brands such as Toyota, Chubb, NASA, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named one of the "10 Most Booked Speakers in the U.S." and ranked #1 on the list of "25 Hot Speakers" by Successful Meetings Magazine.

She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on CNNMoney.com and more.

She is the author of four bestselling books on diversity & inclusion, marketing, the customer experience and leadership.

Her latest, "It's Time to Talk about Race at Work: Every Leader's Guide to Making Progress on Diversity, Equity & Inclusion" debuted as the #1 Bestselling Business Book in the U.S.

Kelly lives in Denver and when she's not on the road speaking, she enjoys boxing (yes, boxing, not kickboxing) - and shopping for high heels.

Kelly McDonald
Featured Videos

Current: How to Work With & Lead People Not Like You

Time 26:16

More Videos From Kelly McDonald

How to Work With & Lead People Not Like You
Time 26:16
How to Market & Sell to People Not Like You
Time 09:13
Crafting the Customer Experience for People Not Like You
Time 48:59

Kelly McDonald
Featured Keynote Programs

How to Wow, Work With & Win Customers NOW

Experience this IN-DEMAND topic! Global companies, associations and independent businesses are RAVING about the insights and no-cost, actionable takeaways in this info-packed session.

SUMMARY:

Right now, your customers need you more than ever. But not in the usual way. What your customers want and expect from you now is radically different because we’ve changed the way we work in some fundamental ways. Now, more than ever, you must differentiate yourself and your company on the experience that your customers have, rather than simply the products and services you offer.

You now have a unique opportunity to “wow” your customers, by demonstrating that you have their back and that you’re here to help and serve them as they navigate whatever is around the next corner.

You can work with your customers in new ways by being “quietly helpful”. The work you do now, in this way, will position you for the WIN: how you, your company, brand, people and products will be seen long-term, not just when times are difficult or uncertain.

In this session, you’ll learn new approaches and mindsets that will make you better, smarter, and more effective in serving your customers – and you’ll cement the bond for increased sales and loyalty.

This session will cover:

• How to address the concerns your customers have right NOW – and how you can tie those into exceptional sales and customer service

• How to stay visible without spamming your customers

• 5 low-cost, no-cost action items that you can apply immediately

• What to do – and NOT do – when things go wrong

• Consumer trends and insights to leverage to grow business now

How to Market, Sell To & Serve People Not Like You

If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not getting, but could be. Now, more than ever, it’s important to reach new prospects in different ways to grow your business.
It’s imperative to form a connection with customers and prospects in order to earn their business. This is especially true in the highly competitive veterinary services industry, where “connection” and “care” go hand in hand. But how do you form a connection with someone who is completely different from you? Whether it’s gender, age, lifestage, race, ethnicity or even communication preferences, you need to be able to break through barriers to connect in a meaningful way, build trust and differentiate yourself from your competition.
Understanding your customers’ values is how you will reach new customers’ hearts, minds, and, ultimately, their wallets.
People spend money on what they care about. Show your customers and prospects how you fit into what they need and what they value, and they’ll show you the money. By recognizing people’s differences and just tweaking your product, message, approach or marketing efforts to reflect their values, you’ll get the business.
Using consumer insights and real-world examples from successful companies, retailers and other organizations, “How to Market, Sell to and Serve People Not Like You” shows you how to create a deep, values-based connection between you and your customers and prospects.

You’ll learn:
Five low-cost / no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention
The do’s and don’ts of marketing to different customer segments and their values
The major macro trends that affect your business – and all of us – and how to leverage them for growth & customer satisfaction
How to communicate in a relevant manner to stand out from your competition
How to recover from a mistake in a manner that smooths things over EVERY TIME

How to Work With & Lead People Not Like You

Diversity in the workforce is a hot topic. Many employers are under pressure to make sure their workforce and employee base is diverse, inclusive and representative of the customers they serve. The most progressive organizations value diversity because they realize that a diverse workforce has positive impact on the bottom line. Such a workforce doesn’t just lead to better decisions and solutions and innovation - it has been proven to grow business and profits. And a diverse workforce doesn’t just mean employees of different racial and ethnic backgrounds; it can also mean diversity of thought.

There are numerous ways we can be “diverse”: A new mom is in a very different place than one who is an empty nester. Someone with a master’s degree is very different than someone who went to a vocational/technical college. Someone who is foreign-born is different than someone who is U.S. born. “People not like you” takes away the baggage that is often associated with the word diversity and frames the subject in a more relatable way. We are ALL dealing with people “not like us”. Sometimes that can be frustrating, but it doesn’t have to be.

When working with people who are not like you, friction can arise. Different people may not see eye-to-eye on an issue. They may have vastly different approaches to work. Their communication styles may be very different. Their comfort in working with technology may be miles apart. Cultural backgrounds and norms can differ. Even men and women can see situations differently. How do you work alongside someone who may be quite different from you, respect those differences and be effective in your role?

And what about leading a diverse team? Leaders face daily the challenges of inspiring, communicating and executing strategy with their teams. Now imagine the challenges of leading teams that may be incredibly diverse! How does one motivate and lead groups of people who come from different backgrounds? How do you do that when people are motivated by different values and view the world and work through different lenses?

This session takes the topic of work and leadership to a new place – one that is getting more attention every day and will continue to do so.

Learner Outcomes:

You’ll learn why diversity at work is important, but why it seems so hard to work with people not like you. And why that makes you NORMAL, not a bad person. You’ll learn why it often comes with stress, complex emotions and even fear for some people.

Specific tactics will be shared for how employees can succeed in today’s diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs.

For those in leadership positions, or those who aspire to manage and lead others, three key steps to make a diverse team work more cohesively, more productively and enjoyably.

The four key words that will transform how you interact with your colleagues and associates in tough situations to get the best outcome. How to troubleshoot the complex issues and address the “derailers” and naysayers that lurk within every organization and threaten its success.

Crafting the Customer Experience for People Not Like You
How to Delight & Engage the Customers Your Competitors Don't Understand

Deliver a better business experience, for every kind of customer.

This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers' service expectations.

Core customer groups will be covered, including women, the five generations (Matures, Boomers, Gen X. Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes. Includes consumer insights that will help you deliver a better business experience for every customer.

You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer experience. Ifs an empowering thought. Customer service is 100% in your control at all times and its more important than ever in today's competitive business environment.

And terrific customer service doesn't have to break the bank: it's about understanding your customer's values and catering to their priorities.

KEY POINTS:
• Learn the latest techniques that innovative companies are using today to train their staff to deliver exceptional customer service.
• Best practices among leading companies and brands will be reviewed.
• Learn how to listen for what a customer wants, not just what he/she may ask for.
• Learn key insights into delivering terrific customer service to the Hispanic customer.
• Specific strategies and tactics will be discussed as well as Do's and Don'ts.

Kelly McDonald
Featured Books

It't Time To Talk About Race at Workby Kelly McDonald

It't Time To Talk About Race at Work

by Kelly McDonald
How to Work With and Lead People Not Live Youby Kelly McDonald

How to Work With and Lead People Not Live You

by Kelly McDonald
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understandby Kelly McDonald

Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

by Kelly McDonald

Kelly McDonald
Featured Reviews

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