Cynthia Round | SVP Marketing & External Relations Metropolitan Museum of Art

Cynthia Round

SVP Marketing & External Relations Metropolitan Museum of Art

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Cynthia Round

Cynthia Round is a brand strategist with focus on revitalizing legacy brands and building relevance to new audiences. She has led marketing at the Metropolitan Museum of Art--NYC's most visited tourist attraction--and United Way Worldwide--the largest privately-funded nonprofit in the world. Previously she built global brands at P&G and Ogilvy & Mather and now advises cultural and nonprofit organizations.

As Senior Vice President of Marketing & External Relations for The Metropolitan Museum of Art she led development and implementation of the audience engagement strategy and new brand identity, exhibition and tourism marketing, the press office, and visitor services. At a record-high attendance of 7 million last year, The Met is the most visited tourist attraction in NYC and the largest art museum in the USA.

Prior to joining The Met, Cynthia led marketing and the re-branding of United Way Worldwide, the largest privately-funded nonprofit network in the world at $5 billion raised across 40 countries. She began her career in brand management at P&G in the USA and Italy; later worked at ad agency Ogilvy & Mather as Senior Partner & Executive Group Director, re-energizing and building brands in packaged goods and high tech, non-profits and entertainment.

She is a featured speaker on branding and social change, recently at TechMedia's Digital Summits in DC and Philadelphia, the US Mission to the UN in Geneva, Switzerland, the Marketing United 2017 Conference in Nashville, TN, the ADMA Global Forum in Sydney, Australia, and in graduate courses at Yale, NYU, Columbia, and Oxford (UK).

Cynthia is on the board of the Advertising Educational Foundation and is past-chair of the Soho Rep Theatre board. She earned her B. A. degree from Oklahoma State University, where she has served on the OSU Foundation board of governors and has been honored with the Distinguished Alumni Award.

Cynthia Round
Featured Videos

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Can We Make Our Cultural Institutions Irresistible?
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Cynthia Round
Featured Keynote Programs

Beyond Relevant to Irresistible

The best brands understand that emotional connection is the key to their brand relationship and loyalty. Relevance is table stakes; today you need to be irresistible. Hear how to excavate the essential intangible truth of your brand and better align your organization to build an irresistible 360 degree experience.

Can We Make Our Cultural Institutions Irresistible?

How can a 145-year-old art museum stay relevant in an increasingly digital world where institutional authority is challenged and lines are blurred between what is and isn’t art? Does art matter? Can we make the arts more open and central to the lives of a broader, more diverse audience? How do the principles of brand strategy apply to cultural institutions?

Using Brand Strategy to Create Social Change

If marketing can create a cult-like following for a pair of running shoes or a cup of coffee, we can use these same approaches to inspire better choices for healthy lives, give more children the education they deserve, or to save the planet. What can the world’s best consumer brands teach us about creating positive social change.

Cynthia Round
Featured Books

The Soho Rep Book: Thirty-Five Years of New York City's Big Small Theatreby Cynthia Round

The Soho Rep Book: Thirty-Five Years of New York City's Big Small Theatre

by Cynthia Round
When Core Values Are Strategicby Cynthia Round

When Core Values Are Strategic

by Cynthia Round
Inside the Minds: The First-Year CMOby Cynthia Round

Inside the Minds: The First-Year CMO

by Cynthia Round

Cynthia Round
Featured Reviews

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Cynthia Round

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