Sally Hogshead Speech Topics
HOW TO FASCINATE: Harness Attention in 9 Seconds
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our...
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CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your...
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THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value
(Interactive Exercise) Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand. Why? Because too few...
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