Kyle Lacy

As we know,social media is not a tool to create presence, but a tool to create advocacy, commerce and brand loyalty. Having a Facebook page with fans is not a strategy nor is assigning a passionate media savvy young intern or employee to the project. Like websites were to commerce in the mid-90’s, so is social media today--it can no longer be an experimental communication tool. Instead, compelling users to generate content, to tell the story, build your business and drive commerce, joining is this media’s intended and most powerful application.
To do so, social media should be integrated with all media and disciplined to achieve a measurable results. We call it “social commerce.” Social commerce requires as much planning and thought as does an ad campaign. Conference wide training is needed in order to fully understand the idea of social media and social commerce.

Custom Social Media Presentation
We will design a presentation to be specific not only to your attendees but to your specific demands of the industry. The course will give your attendees all the necessary tools it needs to begin using social media the minute they leave. Below you will find a list of the suggested components that will be used in your training session:
• The Future of Online Communication - We begin with a short presentation that helps shift the way your team thinks about communication. This is necessary to help get “buy-in” from the attendees and get everyone on the same page.
• Overview of Social Media - Moving forward, we teach the fundamental components of social media and how to be successful using the tools. We show your attendees the productivity tools that few people know of or know how to use and use the right way.
• Strategy Development - Most people think that once they know how to use the tools, it’s time to begin. However, we believe that everything in business has to have a purpose; there must be goals we are trying to reach. We will teach your attendees the components of a successful social media strategy and the top ways to use the tools for business and communication.
• The Take-Away - Give an example of other companies (in your industry) using social media the right and some actionable items to take away from the session.

Customers are people first and buyers second. This should be the mantra driving every business all over the world. Over the past couple of years there has been a huge push into the world of social media. Hundreds and thousands of people have been flooding and joining sites like Facebook, Myspace, and Twitter and what are they talking about? Themselves and you. Never in the history of business has there been a better platform for customer information and marketing research. How do you build an integrating marketing campaign that captures the transactional, aspirational, generation, and psychological aspects of the consumer? We answer that... and more.

What you will learn:
What is the future of online communication and digital marketing?
How you transition from traditional marketing to digital
Why is it important to change the way you view your marketing?
What does Twitter and Facebook mean to my business?
Why is social media and digital marketing important to your organization?
How does this build revenue?