Jonas Kjellberg, one of the creators of SKYPE, is a much appreciated lecturer at Stanford University and Stockholm School of Economics where he lectures on entrepreneurship and how to create a winning sales culture. He is also one of the authors of two book, "Gear up" and "Business creation", written together with Harvard and Stanford professors. During an inspiring hour he will highlight the key question in sales.
Jonas has a MBA from Uppsala University and an engineering degree from the Royal Institute of Technology in Stockholm.
His focus is on how to delight the user. What needs to be done to secure the innovation intent, but even more fundamental: How can sales be built into the product, so that your customers will be part of your sales force by sharing their stories of delight. How can you as organization increase the frequency of that message, to create that friction free story?
To secure the delight and strengthen it in every action taken, everyone in the company needs to share the idea of the Delight, and understand the customer need that the company is solving. Since a 100% of all revenues come from sales, all functions needs to be involved in creating that Delight dived.
Jonas is specialized in developing a fundamental understanding for how product, sales and profitability must interact in order to create successful business. He supports management teams in developing their overall sales strategy and a winning sales culture. Organizations today face new demands as customer satisfaction is becoming more and more transparent with users increasingly sharing their experiences.
Each year digital inventions bring new changes to our markets and industries. First, the Internet changed how we did business; then, mobile changed how we interacted with each other. How can you prepare your business for the next disruption? In this interactive talk, Jonas Kjellberg speaks about the disruptors or “game changers” who are remaking the world of business around us. Then he challenges the game changers in the audience to tell him he’s wrong and to contribute to the discussion.
Great businesses are born from great ideas. Microsoft was born on user-friendly software, Skype on making calls on the Internet, and Uber on making car rides available everywhere. But how do you know if your idea is great? In this talk, Jonas Kjellberg speaks about what kind of innovative thinking is needed for success and why some good ideas and companies make it while others do not.
Many people who launch startups have great ideas but little business experience. What does it take to create, grow, and sustain a business? In this talk, Jonas Kjellberg outlines the process of business creation based on his book Gear Up: Test Your Business Potential and Plan Your Path to Success. Entrepreneurs, Intrapreneurs, and everyone in between will learn how to transform their business idea into a high potential venture.