Genein Letford M Ed, CVP | Award-winning speaker on leadership, Brain Capital and NeuroSomatic Creativity®

Genein Letford M Ed, CVP

Award-winning speaker on leadership, Brain Capital and NeuroSomatic Creativity®

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Genein Letford M Ed, CVP
Biography

Genein Letford, M.Ed is a national thought leader and award-winning educator dedicated to advancing brain health, brain skills, and creative leadership. Recognized as the 2019 LA Lakers Business Woman of the Year and the 2015 California Charter Teacher of the Year, she is the creator of Prismatic Leadership®, Intercultural Creativity®, and NeuroSomatic Creativity®.

As Founder and Chief Creative Officer of CAFFE Strategies, Genein partners with C-Suite executives and organizations to design sustainable strategies that merge neuroscience with creativity and brain health. Her work empowers leaders and teams to unleash innovation for personal growth and organizational success.

Her acclaimed framework, the 7 Gems of NeuroSomatic Creativity®, equips corporations and institutions to enhance brain health while strengthening the essential cognitive tools that fuel creativity, problem-solving, and resilience. Genein holds degrees in Psychology and Educational Development from UCLA and CSUN, and she is certified in Brain-Centric Design.

A passionate Brain Health Activist, she collaborates with the Center for BrainHealth at the University of Texas at Dallas to expand brain capital initiatives across both education and corporate sectors. With her son, she writes books on brain capital and also co-established the nation’s first Brain Capital Awareness Month in Phoenix, Arizona.

Widely known as “America’s Creative Coach”, Genein inspires audiences to see that creativity flourishes when brains are healthy and vibrant and that investing in brain capital is essential to shaping a thriving future workforce.

Genein Letford M Ed, CVP
Featured Videos

Current: Brain Capital and Brain Health in Business

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Genein Letford M Ed, CVP
Featured Keynote Programs

Better Brains = Better Business
Building Brain Capital in Your Organization

Brain health is a key economic driver and a vital indicator of employee wellbeing and organizational prosperity. Brain capital, the new oil boom, combines optimal brain health with essential brain skills such as creativity, cognitive agility, emotional intelligence, and social adaptability.

In this keynote, thought leader Genein Letford reveals how cognitive vitality fuels innovation, strengthens resilience, and anchors both personal and organizational success. With science based and measurable strategies, she equips leaders with practical tools to build the brain capital of their employees and elevate organizational performance.

As the foundation of sustainable growth in a rapidly changing world, Genein claims building brain capital is no longer optional. The brains of your people are the driving force of  your business and the future economy. 
 

NeuroSomatic Creativity®
Leadership For a New Era

This is the era of the brain and the era of the arts as a leadership tool. NeuroSomatic Creativity® is a groundbreaking approach that strengthens the connection between the brain, mind, and body to increase self awareness while boosting creative intelligence in non arts fields through the power of the arts. The arts uniquely activate and strengthen the brain in ways no other training can, making them essential not only to personal wellness but also to corporate growth and employee collaboration in today’s rapidly changing world.

Essential to Wellness Investing in brain health helps us remain resilient, mentally fit, and innovative. The arts strengthen the brain through activities that improve memory, enhance neuroplasticity, and activate whole brain thinking, supporting long term wellness and lowering the risk of cognitive decline.

Essential to Performancd Arts based practices, such as music, movement, and visual creation, train the brain to sustain attention, strengthen executive function, improve problem solving, and encourage innovative breakthroughs in non arts fields.

Essential to Employee Satisfaction Fostering brain health enhances mental energy, reduces stress, and cultivates a positive and motivated workforce. Engaging with the arts promotes emotional regulation, reduces anxiety, and builds a sense of joy and connection, which supports workplace morale and strengthens team collaboration.

In a global economy increasingly dependent on creativity, cognitive flexibility, and emotional resilience, NeuroSomatic Creativity® equips leaders with the tools to build environments that drive innovation and sustain collective well being. The benefits are clear: healthier brains lead to sharper decision making, reduced absenteeism, stronger morale, and enhanced performance across generations. For leaders committed to thriving in the brain economy, this session provides the roadmap to unlock human potential, strengthen organizational culture, and benefit the bottom line.
 

Maintaining Peak Brain Performance in a Changing World

The most valuable resource in your organization is not technology, not strategy, and not even talent alone. It is the brain: the health of it, the power of it, and the culture that supports it. To thrive in a world transformed by AI, we must cultivate peak brain performance by cultivating peak brain power. In this keynote, Genein Letford, America’s Creative Coach and a national leader in brain health and creativity, shares science based strategies to strengthen brain capital so leaders, teams, and entire companies can innovate, adapt, and flourish in this changing world. Through interactive exercises, hilarious storytelling and unforgettable inspiring moments, Genein brings a complex subject to your people in a transformational way they can understand and implement.

 
Boost productivity – healthy brains lead to sharper focus, better decision-
making, and higher efficiency.

Enhance Creativity – a well-nourished brain fosters innovative and
divergent thinking.

Reduce Absenteeism – employees who maintain good brain health are
less likely to suffer from stress-related illness

Improve Morale – a supportive environment that values brain health
cultivates a positive and motivated workforce.

Increase Performance – older workers provide continuity, stability, and
retain intellectual capital. Research shows that businesses with multi-
generational and diverse teams tend to perform better.

Benefit Your Bottom Line – cognitive health is linked to the health of our
whole person. Addressing brain health can lead to reduced healthcare
costs overall.

Genein Letford M Ed, CVP
Featured Books

I Am Creativeby Genein Letford M Ed, CVP

I Am Creative

by Genein Letford M Ed, CVP

Preventing Dementia and Building Brain Capital with NeuroSomatic Creativity® 

 

THE FUTURE CLASSROOM OF INTERCULTURAL CREATIVITY by Genein Letford M Ed, CVP

THE FUTURE CLASSROOM OF INTERCULTURAL CREATIVITY

by Genein Letford M Ed, CVP
The 7 Gems of Intercultural Creativity : Connect, Create and Innovate Across Cultural Linesby Genein Letford M Ed, CVP

The 7 Gems of Intercultural Creativity : Connect, Create and Innovate Across Cultural Lines

by Genein Letford M Ed, CVP

Creative thinking is now the #1 skill needed in the workforce BUT
creativity cannot thrive unless there is a culture of psychological safety and belonging.
The framework of Intercultural Creativity® creates this environment while developing
creative thinking skills at the same time! This new way of thinking, leading and being will
be the ace up our sleeve for this future of work.

Learn the 7 Gems of Intercultural Creativity®

-Creative Growth Mindset
-Empathy
-Observation
-Curiosity
-Perspective Shifting
-Authentic Adaption
-Being a Bridge Connector

Genein does an amazing job showing how cultural competence is greatly tied to creative output. Using hilarious stories and brilliant analogies, she highlights the correlation between our ability to connect with people of different lived backgrounds and our creative potential.

Intercultural Creativity® is a groundbreaking professional development concept and program that integrates cultural competence, which is needed for inclusion, and creative thinking development, which is needed for value creation, while at the same time supporting the mental and emotional wellness and creative potential of every leader and team member.

This is the direction of human and professional development.

Enjoy the journey of the 7 Gems!

American Teacher: Heroes in the Classroomby Genein Letford M Ed, CVP

American Teacher: Heroes in the Classroom

by Genein Letford M Ed, CVP

Genein Letford M Ed, CVP
Featured Reviews

Genein Letford M Ed, CVP
Featured Articles & Resources

Genein M. Letford’s Mission to Spread Intercultural Creativity

“For people to connect and be compassionate, they need to know how to connect with people from various backgrounds.” —Genein Letford, M.ED Genein Letford is on a...
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Powerful Womxn Who Are Changing The World: Genein Letford

Aspart of my series about “Powerful Womxn Who Are Changing The World”, I had the pleasure of interviewing Genein Letford, who is an Intercultural Creativity Keynote, Author,...
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