Fred Reichheld
Pioneer in Loyalty Economics
Fred Reichheld
Pioneer in Loyalty Economics
Expertise
About Fred Reichheld
Fred Reichheld is the founder of Bain & Company's Loyalty Practice which helps clients achieve superior results through improvements in customer, employee and investor loyalty. His pioneering work in the area of customer, employee and investor retention has quantified the linkage between value, loyalty and profits.
According to The New York Times, "[He] put loyalty economics
on the map." The Economist refers to him as the "high priest" of loyalty. And 1to1 Magazine calls him "the undisputed ...
Fred Reichheld is at the forefront of helping organizations understand the importance of customer loyalty in driving performance. All companies should ask their customers what Fred calls 'the ultimate question.
Ken Chenault, CEO - American Express
?Reichheld debunked the notion that loyalty was dead. [He] put loyalty economics on the map.?
Fred Andrews - The New York Times
?Fred Reichheld makes it clear that loyalty-management is real; it works; it delivers superior performance. He is the world expert.?
Scott Cook - Founder & Chairman of the Executive Committee, Intuit
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