Premiere Speakers Bureau, Auntie Anne Beiler

Auntie Anne Beiler

Founder of Auntie Anne's Pretzels

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Austin, TX, US

Auntie Anne Beiler
Biography

Born and raised in the Amish-Mennonite community of Lancaster County, Pennsylvania, Anne Beiler grew up surrounded by faith and family. During these years, important life lessons were permanently weaved into the fabric of her life. She attended traditional Amish school until the 8th grade and eventually met and married her teenage crush – Jonas Beiler.

Jonas and Anne’s peaceful life as newlyweds and young parents went into a tailspin after the death of their 19-month-old daughter, Angela Joy, who died tragically in a farming accident in 1975. Anne, in her mid-20s at the time, found herself descending into a world of darkness and depression, and eventually on the brink of suicide. Despite being a faithful churchgoer, she didn’t feel she could share her pain with friends or family members. She became silent and lost her voice.
Jonas and Anne drifted apart. They didn’t know how to talk about the deep pain they were both experiencing. Instead, they remained silent partners who simply lived together and went through the motions of family life.

Anne sought counsel from her pastor, who used the vulnerability of her grief to manipulate and abuse her for more than six years. This abuse of spiritual power propelled Anne into intense pain, blame, and shame that she thought would kill her.

After confessing all of this to her husband, Jonas and Anne sought counseling and began a journey towards healing. The Beiler’s reconciled as God restored their marriage. Through the repair of their own marriage, Jonas found himself wanting to help others that were suffering from the same despair and hopelessness. He had a vision of offering free counseling services to their community.

To support Jonas’ vision to help others, Anne bought a concession stand in 1988 at a busy farmers’ market in Downingtown, Pennsylvania. Their soft pretzels were a hit and Auntie Anne’s® was born.
Out of her pain came a purpose to help others. As Anne grew Auntie Anne’s into the world’s largest pretzel franchise, she continued to deal with depression and defeat. She felt the secrets she kept inside of her were keeping her in darkness, and she desperately wanted to find freedom and healing.

So, she began to confess. She shared her story publically – the good, the bad, and the ugly – and something amazing happened. She felt lighter. She started to feel freedom. Anne continued to share her story whenever she could, and as she did, she was able to work through all the issues that tormented her – guilt, shame, pain, anger, depression, and the list goes on.

Anne discovered a new view of confession and a new passion to help other women experience the same freedom she does.

In 2005, Anne sold Auntie Anne’s to speak to audiences on leadership, purpose, and the power of confession.

Auntie Anne Beiler
Featured Videos

Current: TEDx: Overcoming Pain, Blame & Shame

Time 15:31

More Videos From Auntie Anne Beiler

TEDx: Overcoming Pain, Blame & Shame
Time 15:31
Auntie Anne's - A Business Miracle
Time 27:06
Pink Impact
Time 02:04
Truth at Work Conference
Time 33:37

Auntie Anne Beiler
Featured Keynote Programs

Give to Get to Give Again

Anne's mission has been to give back from the beginning of Auntie Anne's. It started when she went to work in order to support her husband as he provided free counseling to their community and then grew into a philosophy - Give to Get to Give Again - that influenced their corporate giving for years. She believes that individuals and companies that give back will find incredible success that allows them to give more and more over time.

The Power of Purpose

The world has a list of what you need to be successful. Anne had none of those things. But what Anne did have – a great product, amazing people, and a purpose bigger than herself – became her recipe for success. In this talk, Anne reveals the inner workings of growing up Amish to building the world’s largest pretzel franchise, all while coping with devastating personal heartbreak and despair. She shares about how the discovery of the three things she had, helped to overcome the three vital business elements she didn’t have, and how purpose can give you overcoming power, a position of influence, and people that will be loyal to the cause.

Auntie Anne Beiler
Featured Books

The Secret Lies Within

by Auntie Anne Beiler
The Secret Lies Within in an inside-out look at the trauma and pain so many people experience in this lifetime and how breaking the silence is the first step to freedom.

Many people experience trauma or pain and keep it to themselves, letting it become a secret that holds them captive. They live with pain, blame, and shame, unsure of what to do or how to break free. The secrets grow, causing people to become increasingly silent while they hope and pray for better days, struggling to believe they will ever come.

The Secret Lies Within is an honest, vulnerable, and courageous narrative about nearly losing everything, breaking the silence of secrets, and finding purpose in pain. Auntie Anne Beiler, founder of the international franchise Auntie Anne's pretzels, shares her journey through the loss of a child, sexual abuse, and the resulting trauma that haunted her for years, reminding readers they are not alone in their pain. Anne weaves brief stories of other brave individuals throughout her own and presents a picture of hope for those who have experienced trauma. Those with deep secrets of their own are encouraged to break their silence and are shown the power to overcome through confession and reach a whole new level of freedom.

Come to the Table

by Auntie Anne Beiler

Auntie Anne Beiler
Featured Reviews

Overcoming the Loss of a Newborn with Nicole Hostetter

In her high school yearbook, Nicole Hostetter said her goal was to be a mom. It was the one thing she always wanted, and the one thing she felt was her purpose in life. And...
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Surprise! We're Making A Movie!

The first weekend we opened our market stand in a sleepy farmers market in Downingtown, Pennsylvania, I was a ball of nerves. But, of course, it wasn’t just pretzels that we...
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A Conversation about Abandonment with LaWonna Goedhart

When Lawonna Goedhart’s little sister was killed unexpectedly, she watched her parents and extended family go through the emotional trauma of losing a child. But in the midst...
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Bouncing Back After A Devastating Business Loss with Michelle Schaffer

Today’s episode is brought to you by Girl Power Alliance, a faith-based learning community with the highest quality education through mini-courses, live training, and highly...
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A Letter To My Sweet Angie on her 48th Birthday

To my dear Angie, My blue-eyed, blond-haired sweet baby girl. I miss you so much! You may be surprised to be receiving a letter from me after all this time has passed. I’ve...
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From Victim to Surviving to Thriving with Catherine Schiffer

In her formative years, Catherine Schiffer fell victim to daily sexual, verbal, and physical abuse. Through her teens and into her thirties, she fought to survive, battling...
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