Bonin Bough | Marketing Expert, Former Chief Media and eCommerce Officer at Mondelez International

Bonin Bough

Marketing Expert, Former Chief Media and eCommerce Officer at Mondelez International

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Bonin Bough
Biography

Bonin Bough is co-founder and Chief Strategy Officer at Group Black, and co-founder of Lockstep Ventures. His work aims to dramatically transform the face of investment and media ownership through his commitment to diversity and inclusion.

As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures – a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible. Most recently Bough was Chief Growth Officer of Triller – where he remains an advisor.

Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world’s most-loved billion-dollar brands including Oreo, Cadbury’s, Pepsi, Gatorade, and Frito-Lay. As the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars.

During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just 3% to over 32% digital spending – adding $2 Billion in top-line net revenue and $300m in bottom-line savings. He helped brands like Sour Patch Kids become the fastest-growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m – $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG

Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’s hottest rising stars and one of the industry's top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year. He is also an author and a CNBC television host.

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Hackonomy

How do you create value by breaking things? In this hour-long* keynote presentation I take your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word “hacker” sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.

* 20 min & 45 min versions are also available

Transforming Talent

Talent is the single most important determinant for success. In this keynote I share my experiences from launching the world’s first talent accelerator and help your audience realize their potential, utilize their strengths, and ultimately to catapult their career. I guarantee a truly life-changing experience!

Creating Business Rockstars

How do you transform traditional formats into breakthrough communications experiences? In this keynote I share the latest experience-marketing tools and the looming trends modern communicators must embrace to engage today’s customers. You’ll hear innovative ideas and learn a new methodology guaranteed to take your visions for greater reach and ROI from fantasy to reality.

Business Transformation

What can large brands teach small start-ups? In this presentation I share my experience from working with ten small businesses during my time as the host of CNBC’s Cleveland Hustles. Find out the real stories behind the businesses featured on the hit show and inspire your attendees to apply these same growth-hacking techniques to their own brands.

Bonin Bough
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