The best speaker we've ever hired. Andy can single-handedly make an event. He's one of the most provocative & entertaining speakers you will ever come across. Your audience will love him & the results of your satisfaction surveys will never look so good.
Andy Sernovitz
Word of Mouth Marketing: How Smart Companies Get People Talking
Profile Links
Fee Range
$25,000
Andy Sernovitz
Biography
Andy Sernovitz teaches word of mouth marketing.
He’s the New York Times best-selling author of Word of Mouth Marketing: How Smart Companies Get People Talking, which teaches you how to rally fans for your business, your art, or your cause.
He’s a founder of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. Why? Because companies that understand this stuff are more open, transparent, honest, and kind. It’s about one big idea: Companies that make people happy are more successful.
Andy is a social-impact entrepreneur, advisor, and investor obsessed with helping mission-driven leaders rally support with remarkable brand stories, word of mouth, and fan communities.
Why? Because organizations that earn the respect and recommendation of their customers are more open, honest, and kind. Because companies that make people happy are more successful.
Community: Andy builds organizations to help people help each other. He created pioneering peer-to-peer communities for mission-driven leaders (in corporate social responsibility, DEI, talent, and healthcare) and cutting-edge tech (in social media, ecommerce, online marketing, word of mouth, and data science).
Word of Mouth Marketing: He wrote the best-selling book Word of Mouth Marketing: How Smart Companies Get People Talking to help you tell the story of your business, art, or cause.
Brand Strategy: He has advised 100+ companies on creating remarkable cultures, messages, and stories.
He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton. (And he’s a rabid purist on the topic of marketing ethics.)
Andy Sernovitz
Featured Keynote Programs
Word of Mouth Marketing in 5 Simple Steps
You want more people to talk about you — but how do you create a word of mouth marketing campaign? In this popular talk, you’ll learn how to energize your fans and generate positive word of mouth about your brand.
We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It’s common-sense stuff that you can use the next day without a big budget. You’ll learn how to:
* Find the right people to talk about you (influencers and evangelists)
* Give them something to talk about (viral content and buzz)
* Create tools to make it easier for them to spread the word (social media and offline)
* Participate in the conversation
* Track and measure the results
Ethics in Word of Mouth Marketing
Ethics is the foundation of word of mouth and social media success. No one is going to share your message if they don’t trust you and respect you. Just as important: It’s the law. Government agencies are enforcing honesty and disclosure rules — if bloggers don’t expose you first. Learn how to do the right thing and stay out of trouble with proper disclosure, social media policies, and training.
Responding to Negative Word of Mouth
What do you do when you’re facing negative word of mouth, bad reviews, and online attacks? Get specific, practical advice on how to respond most effectively. You’ll get detailed recommendations that you can use in any situation — and great tips on preventing future problems before they happen.
Andy Sernovitz
Featured Reviews
Frequently Asked Questions
Quick answers to some of the most common questions about booking Andy Sernovitz for your event.
How do I book Andy Sernovitz for my event?
Booking Andy Sernovitz with Premiere Speakers Bureau is a streamlined 4-step process:
- Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
- Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
- Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
- Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.
Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?
Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.
What makes Premiere Speakers Bureau unique compared to other agencies?
Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.
How does Premiere Speakers Bureau's 'Zero Cost Service' model work?
Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.
How are speaker fees structured, and what is typically included?
A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.
What are the standard policies for speaker travel and expenses?
Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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