Kelli Masters | Attorney and NFL Sports Agent, Founder & President of KMM Sports Management, Pioneer, Author and Keynote Speaker

Kelli Masters

Attorney and NFL Sports Agent, Founder & President of KMM Sports Management, Pioneer, Author and Keynote Speaker

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Oklahoma City, OK

Kelli Masters

Kelli Masters often hears, "You have a DREAM JOB." But she chooses to inspire others not with her successes, but with her vulnerability, sharing not only the victories but also the battles and failures along the way. Kelli is an attorney, an NFL sports agent and Founder and President of KMM Sports, a full-service sports management company based in Oklahoma City.

Kelli has represented more professional athletes than any woman in the industry, having served as an agent to players in every NFL draft since 2006 as well as numerous athletes in the MLB draft and the Olympics. In 2010, she made history as the first woman to represent a Top 5 pick in the NFL Draft (#3 overall). Her story of progress through pain was featured as part of Motrin's national "Women in Progress" campaign in 2017. Kelli and her clients have been featured in countless publications, including the New York Times, Money Magazine, Entrepreneur Magazine, Cosmo, Marie Claire, Southern Living, Sports Illustrated and ESPN the Magazine. Bleacher Report named her as one of the 25 most influential women in sports business worldwide.

Kelli is a former National and World Champion baton twirler, and was also Miss Oklahoma 1997, winning awards for talent and community service at the Miss America pageant that year. Currently, Kelli serves as an Adjunct Professor at Oklahoma City University and Oklahoma Christian University, teaching Sports Law. She is an internationally sought-after speaker on topics of sports and nonprofit law as well as leadership, diversity and discovering purpose in life.

Kelli Masters
Featured Videos

Current: TEDx: How An NFL Agent Went From Pushover To Pioneer

Time 15:12

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TEDx: How An NFL Agent Went From Pushover To Pioneer
Time 15:12
Women In Progress
Time 02:00

Finding Purpose - Overcoming Fear to Live Authentically

As a high-achiever from an early age, Kelli realized as a young adult that her fierce determination was largely fueled by fear. And that fear led her to a dark, unfulfilling place. She decided to dig deep and discover her purpose, counter her fear with action and learn to - in her words - “fight in my own armor.” She discovered the power of purposeful living and authenticity, both in her own life and the lives she impacts.

How to Thrive in a Male-Dominated Industry

As one of the only women who represents NFL players as a certified contract advisor, Kelli has faced more than her fair share of gender bias and stigmas. As a pioneer for women in sports business, she has learned important lessons and developed powerful tools for overcoming that both women and men can implement to ensure opportunities for all who strive for success.

Agent for Change - the Power of Diversity in Leadership

In an op-ed she authored for, Kelli spotlighted the NFL’s need for diverse perspectives and approaches in resolving the League’s current and future issues. Studies show improved decision making when leaders include both women and men in the problem-solving process. And that is just one example of the positive outcomes when we seek inclusion. The power of diversity is unleashed when we listen and learn from each other, recognize our prejudices and chose to empathize rather than criticize.

Kelli Masters
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