Tony Perzow | Negotiation Expert, Acclaimed Speaker, Author and Experienced Business Leader Entrepreneur

Tony Perzow

Negotiation Expert, Acclaimed Speaker, Author and Experienced Business Leader Entrepreneur

Fee Range
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Venice Beach, CA, US

Tony Perzow

In the dynamic world of negotiation, Tony Perzow stands as a beacon of inspiration, captivating global audiences with his unmatched expertise. His stage is graced by industry titans like Apple, Red Bull, and Rolls Royce, a testament to his unique ability to deliver training sessions and keynote speeches that transcend geographical and corporate borders, leaving an indelible mark on the trajectory of success.

Beyond the limelight, Tony's entrepreneurial spirit ignites as the visionary CEO and Founder of transformative startups. His journey, spanning real estate development, financial markets, hospitality, and film production, paints a canvas of diverse industry insights. From negotiating high-value contracts to his nearly two-decades track record of exceeding sales targets and navigating financial markets, Tony's experiences are the vibrant palette that enriches his training programs.

Organizations seeking a transformative journey in sales and negotiation turn to Tony for more than guidance; they seek a catalyst for meaningful change. His practical skills and creative problem-solving approach resonate with those hungry for success, making him the trusted guide for those on the quest to not only elevate their strategic negotiation and sales capabilities but to redefine what's

possible in their pursuit of excellence. With Tony Perzow, success isn't just a destination; it's an inspiring journey of continuous elevation and transformation.

Tony Perzow
Featured Videos

Current: Speaker Reel

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Speaker Reel
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Why Tony?
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You Suck At Negotiating Workshop
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Tony Perzow
Featured Keynote Programs

Unleashing Your Negotiation Genius
The Golden Rule Revelation

Step into a realm where the latent power of your negotiation skills awaits liberation, far surpassing your wildest expectations. In this riveting presentation, Tony Perzow extends an invitation to shatter the conventional mindset fixated on potential pitfalls. Envision, instead, a negotiation approach that transcends self-concern, where empathy emerges as your clandestine weapon. Prepare yourself for an experience that transcends mere theories—an exhilarating journey set to forever redefine your negotiation landscape.

Tony, a fervent believer in the transformative power of practice over theory, will personally guide you and the entire audience through a real-world negotiation breakout session, leveraging his extensive experience training over 20,000 professionals. Here, he unveils the Golden Rule of negotiation—a singular principle poised to revolutionize your approach permanently. As the breakout session concludes, Tony seamlessly transitions into the role of mentor, casting a spotlight not on flaws, but on the illuminating path to negotiation mastery. The choices unveiled during Tony's simulations often echo those made unconsciously in the real world, presenting a golden opportunity for transformative self-discovery.

Are you poised to embrace a future where negotiation transcends mere skill and becomes an empowering mindset? Join Tony Perzow on this inspiring journey, as he rewrites the rules of negotiation, unveiling the latent genius within each participant. Your negotiation revolution begins now—an exhilarating and transformative leap into a new era of negotiation mastery.

Shifting Power in Your Favor
Mastering Planning and Preparation

Embark on a transformative journey into the heart of negotiation mastery with Tony Perzow's groundbreaking presentation. Armed with cutting-edge AI data, Tony reveals the secrets of a dynamic planning process that transcends job titles, empowering you with skills crucial for negotiation success. Whether advocating for your viewpoint or navigating others', strategic clarity is the key to triumph—understand objectives, leverage knowledge, and adopt a detective-like approach to glean crucial information. Tony's presentation is an immersive experience, featuring a real-world negotiation breakout session conducted over 20,000 times. Post-session, he conducts a comprehensive critique, providing invaluable insights into the intricacies of negotiation strategy.

Explore the strategic intricacies of reference points, settlement expectations, walkaway positions, and the art of concessions. Tony's presentation is more than an informational journey; it's your portal to inspiration and actionable strategies that will elevate your negotiation prowess to unprecedented heights. Join Tony on this transformative adventure, and unlock the door to a new era of negotiation success.

Mastering the Game
How to Play Hardball with Hard-Nosed Negotiation Tactics

Embark on a riveting journey into the art of negotiation mastery with Tony Perzow's empowering presentation on playing hardball using hard-nosed negotiation tactics. Tony's electrifying approach not only reveals the intricate dynamics of negotiations but also transforms them into a strategic game where deploying tactics becomes an art form and a necessity. Drawing powerful parallels to the world of sports, Tony guides you through a dynamic repertoire of negotiation offenses like The Nibble, The Squeeze, and The Take It Or Leave It, arming you with strategies for countering defenses such as The "If-You" Rule, The Considered Response, and Limited or No Authority. Experience the thrill of gaining invaluable insights on maximizing profits, robust defenses against manipulative tactics, and fortifying your negotiation stance without compromise. Tony's expert guidance and critique of a real-world negotiation breakout session, featuring the Surf Case, will illuminate the power of negotiation tactics, providing practical lessons to ensure you and your team leave less money on the table. This presentation promises a transformative learning experience with clear ROI potential—imagine a world where your team consistently secures just 3% more in every negotiation, translating into significant year-end profits.

Humanizing Negotiations
Mastering the Art of Strategic Communication in Crucial Business Relationships

Embark on a transformative exploration with Tony Perzow into the intricate world of strategic negotiation, specifically tailored for navigating impactful business relationships. Tony introduces a paradigm shift, likening negotiations to conversations on steroids—a realm where the crucial word is "pressure." The pursuit of negotiation excellence involves unraveling the intricacies of navigating vital work relationships, fueled by the pressure to either buy or sell solutions. Without this essential pressure, the need for negotiation conversations would cease to exist, revealing why humans often do unexpected things during negotiations, becoming their own saboteurs.

This advanced presentation goes beyond theoretical discussions, featuring a dynamic negotiation breakout session that exposes unconscious choices capable of sabotaging success in critical relationships with vendors and customers. Tony not only raises awareness of these pitfalls but equips participants with immediately applicable strategies for tangible and impactful results. Learn to navigate negotiations assertively, mitigate friction, implement conflict-protective strategies, and skillfully engage with even the most assertive counterparts. Strategies include avoiding irritators, steering clear of negative transference, incorporating feeling commentary, and mastering the art of speed reading personality types to enhance relatability and appeal to adversaries.

Tony's inspirational guidance promises to elevate your negotiation skills to unprecedented heights, turning every interaction into a potential pathway to success. Don't leave your negotiations to chance; master the true art of negotiation with Tony's transformative insights and make negotiations a dynamic catalyst for growth and achievement

Tony Perzow
Featured Reviews

Tony Perzow
Featured Articles & Resources

The Worst Phrases Event Planners Can Use in a Negotiation and What to Say Instead- Tony Perzow

The Worst Phrases Event Planners Can Use in a Negotiation and What to Say Instead     You've invested a lot of time and energy to get to a verbal "Yes." Then, your...
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Topics:   Negotiation ,   Sales ,   Top 10 Event Planner

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