Tom Mitchell | 30+ Year Marketing Veteran, Healthcare Marketing Expert

Tom Mitchell

30+ Year Marketing Veteran, Healthcare Marketing Expert

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Nashville, Tennessee

Tom Mitchell

Tom's 30+-year background includes leading strategy, marketing, and operations for high-growth healthcare and technology firms globally. He serves as President and Chief Operating Officer of Insequence, Inc. and is also Managing Partner and Founder of Stratipoint Advisory, a company he created to drive high-valued go-to-market strategy into organizations based on research, strategic planning and execution.

He has led companies through corporate rebranding initiatives, new product launches, portfolio diversification and through acquisitions.

Tom has over 20 years of experience in healthcare, focusing on information technology and services, along with clinical, financial and consumer-related strategic initiatives. He is a multi-channel marketing professional experienced in creating significant brand value and successful marketing strategies at a number of top healthcare and technology companies, including MEDHOST, M*Modal, Dell Healthcare, and Life Sciences, DocuSys and SSI.

He currently serves on the board of the Tennessee chapter of HIMSS, serves as a Steering Committee Member of the Nashville Chapter of The Compassionate Friends, has served in an advisory role with the American Hospital Association, served on the marketing committee of CommonWell Health Alliance and been actively involved with the Healthcare Financial Management Association, along with Leadership Health Care and the Nashville Health Care Council.

Tom has been married for 31 years and has two sons and a daughter. His hobbies are playing the guitar, writing, history, and exercise.

Tom Mitchell
Featured Videos

Current: CommonWell TV interview with Tom Mitchell, MEDHOST

Time 01:52

More Videos From Tom Mitchell

CommonWell TV interview with Tom Mitchell, MEDHOST
Time 01:52
Managing A Brand Across An Enterprise
Time 37:19

Tom Mitchell
Featured Keynote Programs

Finding Life Balance After a Tragedy

Learn from Tom’s personal experience about balancing personal and professional selves after a tragedy, losing his oldest son, Drew, at age 22 to an undiagnosed medical condition.

After a tragedy, it’s easy to stay down or bury yourself in work or non-productive activities. How do you move forward? Where do you find help and motivation? How do you learn to balance life demands?

This program will provide you with valuable insights into what’s needed to fuel yourself after a life-changing event. More balance and self-evaluation is required to move ahead in a “new normal”. What drove you before the event will not drive you afterwards. What do you need to do to adjust?

You Will Learn To:
Find out it’s okay to ask for help
Live with a purpose
Find compassion in your life
Help others based on your experience
Find harmony and balance between your personal and professional lives
Apply all these tough life lessons in everything you do for future success

What the Heck is a Healthcare Consumer?

Learn from Tom’s experience as a healthcare marketing executive and understand what’s behind the move to healthcare consumerism and if it’s redefining healthcare.

As traditional healthcare models undergo transformation, the emergence of healthcare consumerism is bringing new ways of viewing patients and populations. We’ve all heard the term healthcare consumer. Do we really know what it means? Who they are? What impacts will they have on our markets?

This presentation will provide you with a new way of viewing healthcare and understand that healthcare consumerism is more than another buzzword of the day, but is here to stay.

You Will Learn:
Who healthcare consumers are
What impacts healthcare consumerism has on traditional ways of delivering care
The different personas of consumers seeking healthcare
How to market to patients – as consumers
What technologies can be implemented to address this transformative development
To advance your understanding of healthcare markets and the populations being served

The Past, Present and Future of Healthcare IT

Learn from Tom’s experience as an executive in the Healthcare IT industry and what the future holds while examining the past and present market conditions

With all the changes occurring in healthcare, it’s an exciting time to be in the industry. There are many old technologies that are on the way out, rapidly being replaced by technologies that are nimble, Cloud-based and focused on improving the business and delivery of care.

This presentation will provide you with new perspectives of traditional healthcare technology and exciting new developments. Technology is not only improving the quality of care for patients, but the overall experience. While patients continue to be at the center of technology advancements in healthcare, there is new technology that is driving innovation in clinical setting. With a new focus on health and wellness are taking center stage and the move to consumerism, there is also a renewed entrepreneurial spirit in health IT.

You Will Learn
What technology is becoming outdated and what it’s being replaced with
About innovation in healthcare
What patients except today from engaging with providers through technology
How investments in technology can be maximized

Tom Mitchell
Featured Articles & Resources

Signs: Leading Us Down The Path Of Life

Choosing the Right Path, Knowing Your Passion & Overcoming Adversity Life tends to give us a lot of signs—who to marry, what job to take, where to live. Sometimes these...
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Make Your Brand "Ooze" Across Your Enterprise, Into Everything You Do

I’ve been part of some pretty amazing marketing projects over my career. From product launches to e-commerce projects and big ad campaigns to name a few. For some reason, a...
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A Dose of Healthcare Reality: Real-life, Patient Safety Experience Makes It Personal

Having a simple shoulder labrum repair should be a standard procedure. It’s very much a repeatable practice, performed thousands of times a day across the US. While that...
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HealthTech on Display: Quick Takeaways from HIMSS17

Healthcare continues to be the focal point of so much conversation in America. Rightly so. It has become politicized, debated and used as a bargaining chip. HIMSS17 moved us...
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Topics:   Healthcare

Word of HIT's Demise is Greatly Exaggerated

Health information technology is dead. Okay, not really. But that’s what I keep hearing. As I survey the healthcare landscape, it’s true that traditional HIT is knocking on...
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If You Can Dream It, "Crush It"

Many of us are running a sprint and don't realize it. We move from activity to activity, put our heads down and blinders on and run forward with blinding speed. A marathon...
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Tom Mitchell

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