Scott McKain | Business Thinker. Platform Original. Bestselling Author.

Scott McKain

Business Thinker. Platform Original. Bestselling Author.

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Las Vegas, NV, United States

Scott McKain

Scott McKain is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue and is the author of three #1 business bestsellers; all teaching how to expand profits, increase sales, and engage customers. McKain latest book, released by an imprint from Simon & Schuster, titled "ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction" was recently released to rave reviews from the world's leading executives and thought leaders."

Scott McKain's presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world's most influential corporations.

He has presented his business strategies on platforms in all fifty states and seventeen countries... from Singapore to Sweden; from Mexico to Morocco... from the White House with the President in attendance; to conferences in Dubai and Abu Dhabi. He has been honored with induction into the "Professional Speakers Hall of Fame." And, he is a member of "Speakers Roundtable" -- an elite, invitation-only group of twenty business speakers considered by many to be among the best in the world.

Scott McKain
Featured Video

Current: Customer Experience That Creates Raving Fans

Time 05:12

Scott McKain
Featured Keynote Programs

The Collapse of Distinction

How does a professional - or even an entire organization - deal with the phenomenon that Scott McKain calls "the Collapse of Distinction"? There are three ominous factors that pull every company back to the pack like a magnet. Without understanding these "Destroyers of Differentiation," a voyage on the "sea of sameness" is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, Scott reveals the Four Cornerstones of Distinction - and how to stand out and move up through the creation of the Ultimate Customer Experience!®

What Customers REALLY Want

Based upon Scott's #1 bestselling business book, ( and 800-CEO-READ) this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Through his research - first into the nineteen companies of a $100+ million organization where he formerly served as Vice Chairman, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery.

ALL Business is Show Business

As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.

Scott McKain
Featured Books

Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Businessby Scott McKain

Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business

by Scott McKain
Have you taken your business from good to great, only to find that great still isnt cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sectorfrom big-box retail to financial services; from fast food to entrepreneursappear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention?

Scott McKains original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinctionfinding success by setting yourself apart from the crowdresonated with thousands of readers. To reflect the changing reality since that books publicationand to incorporate new research and up-to-date examplesMcKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) youll find a potent cure for similarity and uniformitythe primary killers of businesses and careers.

In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether youre in the C-suite of a multinational company or just vying for your next promotion, youll learn how to rise above the fray and make your work unmistakable. With this practical advice, youll feel confident stepping up from the competitionand toward success.

7 Tenets of Taxi Terryby Scott McKain

7 Tenets of Taxi Terry

by Scott McKain
Inspired by the Ideas and Insight of Taxi Terry...The Best Guide to Customer Service You Will Ever Read

No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.

Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events--with stunning success.

These are the 7 Tenets of Taxi Terry:

  1. Set high expectations--then, exceed them!
  2. Delivering what helps the customer . . . helps you.
  3. Customers are people--so, personalize the experience.
  4. Think logically--then act creatively and consistently.
  5. Make the customer the star of your show!
  6. Help your customers to come back for more.
  7. Creating joy for your customer will make your work--and life--more joyful!

If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on internal customers--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.

7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go.


Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more. -- Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates

McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition. -- Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People

McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this book and apply its lessons. -- Randy G. Pennington, author of the award-winning bestseller Make Change Work

This book is another masterpiece from the brilliant business mind of Scott McKain. -- Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach

I have loved the story of Taxi Terry every time I've heard Scott tell it. It's entertaining, funny, and always a crowd pleaser. In this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience. -- Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!

Scott McKain
Featured Review

Scott McKain
Featured Articles & Resources

Customer “Breakpoint” or Ultimate Customer Experience? - Scott McKain

Recently, the Wall Street Journal published an article with shocking implications: a few companies are using AI and other advanced technologies for a somewhat diabolical...
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Topics:   Customer Service ,   Motivation

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